Portable trade show displays are a popular option for many companies, especially since they are designed to be travel-friendly and easy to assemble, which can save money on shipping, drayage, and labor costs. If you’re considering investing in a portable trade show display, here are some questions you should ask yourself:
- Is a portable display right for my company?
Whatever the size of your business, portable trade show displays can serve several functions. For small businesses, the portable display is a much more economical option compared with the more elaborate double deck or island booths, making it ideal for businesses on a tight budget. Companies with large booths can also benefit from a portable display by using it as a secondary booth that features other products or promotions.
- Should I rent or buy?
While you may think buying is the way to go, renting a portable display has many benefits, especially for companies who plan on exhibiting multiple shows that overlap. Compared to purchasing several booths, renting not only allows for more flexibility with a busy trade show schedule, but is also more cost effective. If you’re curious about weighing the pros-and-cons further, our “Renting vs. Buying” infographic can give you a more in-depth picture as to why renting may be your best option.
- What material should my portable display be made of?
When choosing a portable display, quality is very important. Look for tension-fabrics that are expertly sewn for a wrinkle-free finish to give your beautiful logo and graphics the sharp-looking presentation they deserve. Make sure the case is durable so that the contents are safely stowed away during transit. Many portable displays come with a wheeled case, making it easy to transport from the office to the trade show floor. Versatility is also an important factor, considering the space limitations of a smaller booth. Search for a trade show booth company (like ExpoMarketing) that can offer a wide variety of design options and customizable add-ons like audiovisual components and detachable graphics.
- Can I capture my company vision with space limitations of a smaller booth?
When it comes to making an impact on the trade show floor, many assume that larger booths are more eye-catching, but you’d be surprised at the design and marketing possibilities of a smaller portable display. Our Valencia line, for example, is not only cost effective, but can be set up in a variety of ways. A 10x20 booth can be reconfigured into two separate 10x10 displays, giving your brand the chance to explore more options in the ever-evolving world of trade shows. Powerful marketing also goes beyond large graphics found on bigger displays—there are many innovative ways to capture the attention of your target audience, including inventive crowd engagement activities and attractive giveaways.
Portable displays are a budget-friendly alternative to larger, more expensive booths, and with a little “think outside the booth” marketing magic, your trade show can draw in a big crowd, regardless of space restrictions.