Attendees spend an average of 8.3 hours looking at trade show booths in a single exhibition. That is good news, as it gives you plenty of time to talk to attendees, introduce them to your products, and collect the contact information you need to turn them into qualified leads. Before you can do this though, you must create a trade show booth that will attract guests. Below are six ways to do it.
Use the 60/30/10 Rule
Using bright colors is critical to set the mood for your booth. However, too many colors can distract and confuse attendees while using too few colors is boring and will not get your booth noticed. To make sure you are using colors properly, you should use the 60/30/10 rule. So, what is this rule? In practice it means using the following:
- Use your primary color in 60 percent of your space.
- Use your secondary color in 30 percent of your space.
- Use an accent color in 10 percent of your space.
Use Empty Space
Just like your website, using empty space in your trade show booth is important. It will create a display that is more visually appealing, draw the attention of attendees to the message that is most important to you, and will balance your exhibit. Generally speaking, having 40 percent of empty space will give attendees the space they need without making your booth look empty.
Highlight Your USP
Your unique selling position (USP) makes your brand and company unique. It is the one thing you do better than your competition, and it is important to highlight it throughout all of your messaging. If you have not already established your USP, there are a few questions you can ask to determine what it is. These include:
- Why is your product unique?
- What problem does your product solve?
- How does your product solve the problem better than any other?
Be Original When Displaying Your Products
If you are like the 88 percent of exhibitors, you attend trade shows to increase brand awareness for your products and company. A great way to do this is to display your products in an original manner. This may include using technology for product demos, creating an environment where your product is used, or using your product as part of a contest for guests to participate in.
Make it Interactive
Trade show attendees do not only want to be spoken to. Today, they want to be part of the actual exhibit so it is important to include interactive aspects within your booth. For example, if you are selling kitchen appliances, you may have a high-strength blender you want to showcase. You can allow guests to make their own smoothies, and then let them keep it as a surprise treat. You can even take this one step further and create cups with your logo on them so you will remain in the minds of attendees.
Let Us Design Your Trade Show Booth
To really draw in the crowds, you need to work with the best experts in the business. At ExpoMarketing, our team of experts can create the best trade show booth for your company that will draw in the crowds and get you the most leads. Call us today at (949) 250-3976 or fill out our online form to learn more about how we can help.