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Attending a Food Show? Here are Five Tips to Make it a Success

Exhibiting at food trade shows is somewhat unique from other types of exhibitions because the sensory experience is just as important, if not even more important, than the content you are presenting. So, how do you create a custom trade show display that makes your products look outstanding while also incorporating smell and taste? You can start by following the tips below.


Safety First

First and foremost, you must make sure your product is safe and that this fact is obvious to attendees. A few ways to do this include:

  • Use tongs, serving spoons, and disposable items when necessary.
  • Portion or pre package foods so people only touch foods they intend to sample.
  • Clearly label the presence of any common allergens, such as nuts or gluten.
  • Clearly label items that may be hot to the touch, such as warmers.


Design a Display that Matches Your Product

Start by considering what you want visitors to know about your brand and your food. Do you offer luxury products or ones that are more rustic? Is your food health-conscious, organic, or vegan? Pinpoint what you want attendees to take away from your display and then build off of that. Some examples of this are as follows:

  • Use wood, natural fibers, and neutral colors to display organic food.
  • Place cupcakes or candies in a colorful, bright, and eye-catching display.
  • Use a sophisticated white and gold color scheme when showcasing luxury products.


Give Them an Experience

Exhibits that actually provide attendees with an experience represent one of the biggest current trends in trade shows. These exhibits make their display memorable by encouraging visitors to interact with the display and the products. The act of tasting drinks and food is naturally engaging and will keep guests active and interested, so a trade show is a great way to showcase your brand. For example, if you are trying to sell cupcakes, you may create mini samples so attendees can sample your product before they buy.


Make it a Feast for the Senses

Trade show attendees will not only want to taste your product, but they will also want to see it. Do not forget that people eat with their eyes first. Make sure your trade show display is always clean and that the products are displayed with care. Show guests how your product is packaged but if those packages are not transparent, remove some and display them separately. You can also take this up another level by showing the raw ingredients you use in your products, making people feel more connected to them.


Keep it Fresh

Freshness is important for both quality control and for food safety reasons. If your product has to be kept at a certain temperature, remember to include heating or cooling elements within your trade show display. Also make sure you remember to leave enough space for refrigeration units, warmers, or ovens.


Our Trade Show Displays Can Show Off Your Food Product

If you are attending a food show, you need the right trade show display that will aptly show off your product. At ExpoMarketing, our experienced team of professionals can create it for you and give you a head start in making the event a successful one for your company. Call us now at (949) 250-3976 or contact us online to learn more.

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