Today, we will be going over one of our award winning booth designs, our Radiant 213C.
One of our long time customers came to us and was looking to shake things up in their trade show program. On our initial call, they explained that the economics of renting inline booths, especially 10 x 20s and 10 x 10s didn't make sense anymore.
Shipping: By renting all of their inlines, they were constantly dealing with shipping costs that continued to increase throughout the year. As the shipping cost went up, they also found themselves making sacrifices on their booth design. Since all rental booths pack into a giant crate, the client was always forced to ship the booths via freight.
Labor: Similar to shipping, most booths that they rented required union labor to install their inline displays. Depending on which city and the setup dates, the labor cost continued to increase and ultimately took more budget away from the actual display design.
Drayage: Let's face it, no exhibitor will ever enjoy paying for drayage. As many trade shows and events missed out earning revenue throughout the pandemic, the client also noticed a dramatic increase in drayage cost. Once again, the client was left wondering why they were renting.
Financial: As the client's trade show program continued to grow, they were past the point where renting their inline booths actually saved them money. As you may have concluded, it made more sense for them to now purchase their inline display.
The client was looking for an innovative and custom inline design that featured a backlit element, two semi-private demo areas with monitors to showcase their new software to potential clients, a large reception counter to greet attendees, and a flexible design that allowed the booth to also turn into two separate 10x10 inlines. The design not only had to be modular, but also easy to setup by their team, and portable.
Introducing the Radiant 213C
Our design team put together this beautiful design for our client and it was love at first sight! The design featured multiple fabric canopies that not only helped accent the booth, but it also kept the demo areas more intimate and private. Along with the fabric canopies, the booth has two backlit displays on the left and right side that gives the client plenty of space to highlight their brand to attendees.
The reception counter is a large U-shaped counter that comes with a fabric graphic wrap, but what's truly special about this design is that the counter is also made out of the cases that are used to store and carry the booth into the trade show floor. The client was thrilled with the concept because it helps them maximize their booth space and they loved the fact that their team can roll this entire booth on the trade show floor and avoid drayage fees.
Another important feature of this design is that the booth was designed to be completely tool-less and it can be setup by anyone on their team. The client no longer needed to hire union labor to install and dismantle their booth. Of course, if they didn't want to set it up themselves, the labor cost would be minimal.
3 Designs in 1!
This booth design is special because the client is purchasing one booth, but they get up to three different design configurations. This is a 10x20 booth that can be split into two separate 10x10 designs. If the client had to exhibit at two separate trade shows at the same time, they could easily split the 10x20 and have two booths! The client was thrilled to hear that they didn't have to buy another booth with a growing trade show program. In the two 10x10 design configuration, the same U-shaped counter can be split into two V-shaped counters so each 10x10 can have a reception counter. The booth also comes with two monitor mount, but the client added an additional monitor mount on the inside of the canopy. Each monitor mount can hold up to 25 lbs which easily accommodates a wide range of tv sizes.