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Choose the Right Banner Stand for an Effective Trade Show Display

Studies have shown that banner advertising is one of the most effective tools online, but that effectiveness translates into the real world, too. Banners will bring many benefits to your trade show by providing lights, bright colors, movement, and clear graphics. Many displays and banners can also be folded and transported easily in a canvas bag. The best banner stand for your company’s message will depend on your own needs. Below are some guidelines to use when choosing yours.


Economy Styles for Small and Medium-Sized Businesses


When choosing the right banner stand for a small or medium-sized business, the determining factor is often the cost. The majority of banners and stands are sold as sets, although it is possible to purchase them separately. Due to the fact that banner stands are some of the most affordable, they are often used by small and medium companies. Some businesses purchase more than one of these displays and group them together to create an impressive display that draws in crowds to the booth.


Retractable Styles


Many economy styles come in retractable designs that include a tube section in the stand for easy storage. This means they require very little space if you want to use them year after year. Many retractable styles also have banners that are easy to change because new styles can be slipped on just like a pillowcase. Others have small hooks at the tops and bottoms that allow them to retract when not in use. 


For just a small investment, you can create a new banner from an older version and use them as displays over and over again. They are also very stylish and can get the message across about your product or company in a professional way.


Fabric or Vinyl Banners


When choosing the right banner for your stand at a trade show, you have the option of choosing between fabric or vinyl banners. Vinyl banners are a good choice if you are focusing on creating an economical yet effective banner. Vinyl banners offer clarity of message and vibrancy while also having the advantage that they can be used many times over and over again due to their durability.


On the other hand, fabric banners offer more dimension and texture while still delivering a clear message. A fabric banner can give your trade show display more character due to the unique materials used. Ultimately, the decision will depend on which type of banner best suits your company’s budget and needs.


Our Custom Trade Show Display Experts Can Help You Determine the Type Right for Your Company

Choosing the right style of banner for a trade show is a very important decision. At ExpoMarketing Group, our custom trade show display experts can advise on the different options available and help you determine which one is right for your company. Call us now at (949) 250-3976 or contact us online to meet with one of our experts and to learn more about the options available.