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Elements to Include in Your Trade Show Display

When you attend trade shows, you need to make sure that your booth stands out among the rest. The more people you can attract to your display, the more opportunities you will have to meet interested attendees and capture new leads. There are many ways you can create a display that is eye-catching, but one of the best ways is to incorporate unique elements into your display. Below are just a few of the most common ways to do it.


Wall Coverings and Graphics

You must include graphics in your trade show display to get the attention of attendees and bring them into your booth. Colorful images that show off your brand are usually the best, although you can add some text to further communicate your message. When using text, make sure to keep it short and simple, and make sure you can still read it from fairly far away.

Also remember that although you may be creating a wall covering, you do not and in fact, should not, cover the entire space. This will make your display look cluttered and will confuse attendees about your message. Leave blank spaces throughout but you can also cover them with veneer graphic panels and faux material to accent your display.


Using Counters and Cases

Incorporating counters and cases into your trade show display serves two important purposes. First, they will highlight and showcase your product in a way that is much more impressive and that will create a feeling of exclusiveness among your guests. Once attendees are drawn into your space, the counters can be used as a conversation area where you can talk about and sell your products that are on display. If you can engage and interact with attendees, your display will be much more impactful.



Glowing exhibits are a huge draw to trade show attendees so incorporating lightboxes is critical to the success of your display. These features will not only give you and your display the light it needs, but it will also showcase the most important components of your exhibit. A lightbox can highlight product displays, graphic details, promotional materials, and more. The brighter you can make your space, the more inviting it will look.


Hanging Signs

Your trade show display needs to be visible from a significant distance, and using a hanging sign or two is one of the best ways to do this. The competition in the vertical space these days is fierce, though, which makes your hanging sign just as important as anything else inside your display. Rotating, inflatable, and animated signs will make your space easy to identify and will grab the attention of attendees.


We Can Include Unique Elements in Your Trade Show Display

There are many unique elements you can include in your trade show display and at ExpoMarketing, we offer all of them. We can create a booth or display space for you that is truly dynamic and that draws attendees in to learn more about what you have to offer. Call us now at (949) 250-3976 or contact us online to speak to one of our experts.