You have marked the date for the trade show and have even booked your booth. Now you have to figure out how you will attract attendees to it. While this may seem like a daunting task, it is actually much easier than people think. If you are able to lean into the challenge, though, you can let your creativity take over and have a lot of fun with it. To jump start your creativity, we have assembled many booth ideas that will increase foot traffic and really attract the crowds.
Forward Planning
Getting customers to your booth starts before the trade show even starts. Use social media platforms to create hype around your booth and then when the day comes, you will already have taken an important step towards attracting crowds. While on social media, provide hints about what you will feature in your booth and any offers that will be exclusive to attendees. You can also post questionnaires or polls asking your customers what they would like to see. This can help you tap into the attendee’s psyche and know what they are looking for.
Use Music
Sometimes, it is better to be heard rather than seen. Using music to grab the attention of the crowd is a great way to reach people who may not have even seen your booth yet. Studies have shown that our brains react differently to music, which you can use to create an energetic experience for visitors. Once customers have made their way to your booth, they can continue to enjoy the music while you show them your products or services.
Make Them Winners
It has been proven that people love to win. You can use this to your advantage by creating games and competitions for attendees. These can be as simple as guessing how many jelly beans are in a jar, or having them answer some trivia questions. Make sure you have prizes available for winners. The prizes do not have to be anything extravagant or expensive. Even some branded merchandise will make sure guests do not forget about your booth, or your brand, any time soon.
Selfie Time
People are always looking for the best photos to post to Instagram and other social media accounts. You can tap into this by setting up a photo booth or a cut-out of you and your product in your booth and allowing attendees to take a selfie of themselves. You can also include interactive props visitors can use to make the experience even more memorable.
We Can Advise On Your Trade Show Booths for Conferences
Designing a trade show booth can seem overwhelming, but it does not have to be. At ExpoMarketing, our experienced representatives can advise on the best trade show booth design for you and create a dynamic space that will attract the crowds and leave a strong impression of your brand. Call us now at (949) 250-3976 or fill out our online form to book a consultation and to learn more.