As a business owner, you know how important it is to identify your target audience. This is the only way to ensure the people you attract to your business are the right people who are actually interested in your product. It is essential to identify your target audience before attending any trade show, so the people who visit your booth are the right people. Below are four tips for attracting your target audience to your trade show booth.
Take a Demographic Profile
When using demographic profiling, you are essentially determining the type of person you want to sell your product to. Some of the things to consider when creating a profile of your demographic are as follows:
- Does your product appeal to people in one industry, or people across many industries?
- The occupation or job title of your target audience
- The age of the demographic your product is targeted towards
- The income bracket of the audience you are trying to reach
- The hobbies or interests of your target audience
Use Stats from Your Site
Analytical data from your company’s website can provide you with very valuable information about your target audience. Determine what the most popular pages on your site are, or the blog posts that get the most attention and interaction. The content on these pages obviously resonates with the demographic you are trying to reach. Google Analytics can provide you with the information you need to determine the demographics most interested in your product.
Analyze Social Media Data
Just as you can gain insight into your target audience by analyzing your website’s data, you can also search your social media data to determine who is viewing your content. Analyze which posts get the most likes, shares, comments, and retweets. For example, if you have a Facebook page for your business, Facebook Insights will allow you to see what states your visitors are in, what products they have purchased online, and even whether they are on other social media platforms.
Create a Survey
When it comes to finding your target audience, sometimes there is nothing better than going right to the source. Create a survey with well-chosen questions and you can obtain some valuable and highly specific information that comes straight from your audience. You can not only include broad questions regarding demographics, such as the age of a trade show booth visitor, but also specific questions about what they want and what they are looking for. You can then use the data to obtain a broad overview or segment it to obtain more specific demographic information.
Our Trade Show Booths will Attract the Right Audience
Once you have determined who your target audience is, our team of professionals at ExpoMarketing can design a trade show booth that will attract them and help your business stand out from the crowd. Call us now at (949) 250-3976 or contact us online to learn more about our booth options and to find the one that is right for you.