What comes to mind when you hear that word? As a relatively new term, a blog is often thought of as an online journal. For a long time after its inception, a blog referred to a struggling artist documenting her music journey, or an amateur chef concocting original dishes and publishing the recipes for his miniscule audience. Now, that has changed completely.
Blogging has infiltrated and established itself in the business world. In fact, what you are reading right now is a business blog post! So, the question is, what are the benefits of having a business blog?
- It drives traffic to your website. The more blogging content is published, the more people will find your website. With proper Search Engine Optimization (SEO) techniques, your blog will become easier and easier to discover. Of course, the easier to discover, the more people on your website; the more people on your website, the greater the amount of leads and customers. Score!
- It establishes your company as a “voice of reason”. What do we mean by “voice of reason”? First, it is important to point out what your content should consist of. Blog posts should not be self-serving. In fact, they should be purely educational. Throwing your company in the reader’s face over and over in a blog post can be a major turn-off to potential buyers. By writing a blog that seeks to purely inform the reader, you are establishing your company as a reliable source of information. You are, now, the “voice of reason”. You are proving that you know your industry inside and out, that you are an industry leader, and that your readers can trust you. Rock on!
- It shows off your company’s personality. Be as serious or as silly as desired in your posts. Whatever your company’s overall mood is, convey it in your posts. As long as your posts are professional and informative, blogging provides a great platform for keeping your company relatable. Using lighthearted verbiage comes off as friendly; utilize that aspect to create meaningful relationships with leads and clients. Boo yah!
Blogging is no longer an unprofessional hobby – it now serves as the stage for inbound marketing practices that will greatly benefit your business over time. Blogspeed, my friends!