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How to Attract Visitors to Your Exhibition Stand

Attending a trade show is a great way to connect with current customers and clients, and find new leads. To do any of this, though, you first have to find ways to attract people to your exhibition stand. Fortunately, doing this is quite easy and there are a few tried and true ways to draw in the crowds. Below are four of the best tips to get your exhibition stand noticed.


Consider the Location of Your Exhibition Stand


When you first register to exhibit at the trade show, you may have the option to reserve a location for your exhibition stand. They are usually reserved on a first-come, first-served basis so it is important that you do reserve a location as it can help you get the best location for your business. Ideally, you want to choose a location that will get the most amount of foot traffic by it. This is the best way to maximize the number of people who will stop by your display.


Additionally, most reservations are in predetermined sizes. However, the layout of a space sometimes means that stands in certain places will look out of place. Usually this occurs when there are corners or unusual angles. Knowing your exact location in relation to other exhibitors can have an impact on the graphics, lighting, and layout of your exhibition stand.


Consider Who Will Host the Stand


You will need at least two people to host the exhibition stand. If you want to make sure team members get breaks, you will need even more. As the business owner and the main representative, one of the hosts should be you. Anyone else you choose to host should be knowledgeable about the company and your products, and make people feel welcome. If your products are particularly technical, you may want to have a combination of engineering team members, as well as sales representatives.


Offer Freebies and Promotions


Having freebies and giveaways at your exhibition stand is a great way to draw in the crowds while also telling them more about your business and the products you offer. Perhaps even more importantly, trade show attendees expect to walk away from an event with a lot of swag, so it is critical that you make sure you have some on hand. If possible, make sure anything you give away has your brand’s name or logo on it. This will help people remember you even after the event.


Hire a Professional Exhibition Stand Build Team

Trade shows may provide you with a single table, but that is about it. It is also not enough to attract attendees to your exhibition stand. At ExpoMarketing, our team of professionals can create an exhibition stand build that is fully customized, allows for face-to-face interactions and demonstration spaces, and more. Call us now at (949) 250-3976 or fill out our online form to view our portfolio and to learn more about how we can help bring your design to life.

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