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How to Create the Best Tabletop Display

If you have ever attended a trade show before as a vendor or business, you know how easily tabletop displays can get overlooked. With so many island exhibits and large back wall displays, those on tabletops can become lost in the crowd. This may be discouraging and you might even consider choosing another type of display. Tabletop displays, though, are very affordable and can make a lasting impression. To ensure yours does just that, all you need is a little planning.


Do Not Use Images Excessively

You may think that incorporating as many images as possible is the best strategy, but it is not. A display that shows one large image is usually better at grabbing the attention of attendees and they are also typically more attractive and look more professional. If you include too many images, attendees will have to stop and try to make sense of them all. Instead, use one clear image that will convey the statement you want to make.


Use Text Sparingly

Just as you do not want to overcrowd your display with multiple images, you should also keep the text to a minimum. Choose just a few words that will tell attendees about your product or business and make sure the text is large and easy to read. Also stick to simple fonts that are not too fancy or curly, as these can be difficult to decipher.


Use Color

Color is one of the most powerful tools you have to draw people into your booth and get them more interested in your company. It is preferable to use colors that are consistent with your brand and marketing materials. If you can also incorporate a tablecloth, it can also add to the attractiveness of the display. Adding a tablecloth will also make your entire display seem larger and give you more space for branding.


Incorporate Lighting

Tabletop displays are often small and so, they can be challenging to see if you do not have proper lighting. If guests cannot see your display, it will be very difficult to draw them into your booth, let alone make them eager to learn more about your business. It is for this reason that proper lighting is critical to the success of your tabletop display. All you need are some simple LED lights or a light box that will showcase your display and get people interested in what you have to offer.


Include Technology

If you have too much on your table along with the display, it will only look cluttered and detract from the display you want to show off. However, items such as brochures and business cards are very important. Use technology to replace these items by having a tablet stand to the side. You can then use the tablet to show visitors product demos or to give them a space to leave their contact information.


We Offer a Large Selection of Tabletop Displays

Tabletop displays are one of the most popular types of portable trade show displays. At ExpoMarketing, we have many different makes and models that will stand out from the crowd and draw potential leads into your booth. Call us now at (949) 250-3976 to look at our selection and to learn more.

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