Pop-up displays hold many benefits for businesses. These displays are a great way to increase brand awareness, showcase new products, and create excitement surrounding particular events or even specific time periods, such as the holiday season. However, pop-up displays are only effective if you can plan for them and make them make sense. Below, our experts outline different ways to make sure your display is a success.
Identify Goals
In order for your pop-up display to work, you first must create a list of goals. Maybe your business is mainly online and you want to test out physical spaces for future retail spaces. Or, perhaps you want to try out new products on a test market before releasing them to the general public. Whatever your goals for your pop-up display, it is important that you know what they are so every decision you make can align with them.
Promote Before the Show
Trade shows are a great way to promote your business, but promotion can start long before the show does. Encourage people to attend the show by releasing sneak peeks of your product on Facebook, Instagram, and other social media platforms before the show. You can also send out these sneak peeks to people on your email subscriber list. You can also create a sense of urgency by telling people your products will be on sale at the trade show, which only lasts for a certain amount of time.
Test Technology
Before the trade show begins, test any technological elements in your pop-up display. Technology tends to break down at the very worst of times, and you do not want to be fiddling with it when you could be talking to new leads. For example, if you are planning on using cashless payment methods, make sure all scanners, tablets, and card readers are all in working condition so you can accommodate any visitor who wants to make a purchase at the show.
Stand Out from the Competition
When attending an industry trade show, there is a good chance that you will be surrounded by companies in the same field. You need to make sure you stand apart from the competition and offer something fresh. Maybe this is a coupon or gift with every purchase, refreshments, or a fun photo booth. You want your pop-up display to stand apart from everyone else so you will be remembered in the minds of attendees.
Work with Pop-Up Display Experts
Whether it is your first time creating a pop-up display or you are a trade show veteran, it is important to work with a design company that can help you make it a success. At ExpoMarketing, our team of experts can help you gather ideas and concepts to create a unique experience for trade show attendees. Call us now at (949) 250-3976 or fill out our online form to check out the different types of portable displays we offer and to find out which one is best for you.