Trade shows are a great way to get the word out about your business and meet new leads and clients, but they are not the most environmentally-friendly places. The walls and structures used for the exhibition are often torn down right away, flyers and brochures are strewn about, and debris generally lies everywhere. This is concerning not only for trade show exhibitors, but for attendees, too. One way to make your display stand out and show you care is to be more sustainable and go green with your display. Below are a few tips to help you do it.
Be More Energy Efficient
The large area of convention centers and other spaces takes up quite a bit of energy, but there are ways you can minimize the impact. By making sure your trade show display is energy efficient, you can reduce your carbon footprint and make your space more environmentally-friendly. LED light fixtures will use 75 percent less energy than other options. Another great way to reduce your voltage is to use energy efficient appliances, such as using multiple small monitors instead of one large one.
Reuse Whatever You Can
Reusing materials is another great way to make your trade show display more environmentally-friendly. Fabric graphics impact the environment less than vinyl and instead of discarding cardboard shipping boxes, break them down so you can use them again in the future. All it will take is some tape. Even your swag, merchandise, and other customized products can be given to an organization such as Repurpose America, which uses these materials and turns them into new products.
Make Your Structure Sustainable
Modular booths are made of many different materials today including plastic, wood, fencing, aluminum, and even cardboard. The material you choose in your modular trade show booth will have a significant impact on what materials, and how many of them, wind up in a landfill. The most sustainable trade show display material is aluminum. It is lightweight, durable, and can withstand the wear and tear displays sustain show after show.
Going paperless at trade shows has never been easier than it is today. You can incorporate a QR code into your trade show display that attendees can scan and download all the same information they would obtain from a pamphlet or flier. Or, you can include a kiosk with a tablet that allows guests to easily leave their contact information is a far more eco-friendly way to make sure you can follow up with attendees after the show.
We Create Sustainable Trade Show Displays
At ExpoMarketing, we are proud to offer many eco-friendly trade show display designs that will make you stand out from the crowd now, and for years to come. We will advise on the different ways to make a more sustainable display and make sure that your carbon footprint is minimized as much as possible. Call us now at (949) 250-3976 or fill out our online form to learn more about our sustainable options.