Attending trade shows can be great for business, but the competition you will face there is fierce. This is just one reason it is so important to make sure that you have the best trade show booth possible to ensure a successful trade show experience. Some people invest in the biggest booths, which can certainly attract the attention of trade show attendees. However, not all business owners have the budget to invest in these huge displays, and just because you have a big budget doesn’t mean that the big attractions are going to bring in crowds on the trade show floor. Using the right trade show design can help you reach your target market while still being cost-effective. Below are some tips to teach you how to make your trade show booth stand out.
Using the Right Tagline
Just like billboards, the fewer words you have on your trade show display, the better. Generally speaking, taglines should be seven words or less. Your tagline is the most important part of your display so you should also make sure trade show attendees can read it from at least ten feet away. This means that your text should be around twelve inches tall. While it is important to display your logo, it is secondary to your tagline. Your Tagline will help draw in your target audience even if they aren’t familiar with your brand or business.
Limit the Number of Images
Pictures are worth a thousand words, but you should still try to limit the amount you use in your display. In most cases, one large photo is enough to get your message across. If you use three, four, or more, your trade show booth will look jumbled and may confuse attendees. If you want to show additional images of past jobs or the products you offer, have flyers and brochures to hand out that can include them.
Many businesses try to get many messages out there in the hope that one sticks in the minds of attendees. Still, using just one or two will give your message a better chance of resonating with your guests and set you up for greater trade show success.
Use Negative Space
Like many business owners, you may be tempted to fill your trade show display with as much text as possible, or with multiple images. It is important to use negative space so that attendees will understand the importance of your message. Do not confuse negative space with white space, though. You can fill the display with different colors, but you should also limit these to just three so attendees are not confused by the overall display.
Use Custom Design or Functional Elements
There are a million ways that you can set your trade show booth or trade show exhibit apart from competitors. When it comes down to it your competitors are the other booths on the trade show floor. One thing you should talk with your trade show booth design team is about custom elements. One popular element is the use of virtual reality in your booth experience. Event Attendees are looking for things that stand out to them and if you can create an interactive trade show booth you are one step closer to capturing event attendees’ attention and getting potential customers.
Think of the Future
Trade show Booths should be thought of as evolving marketing opportunities. You should be able to update them over time so you can showcase different products, programs, or services, depending on the audience you will target at different events. Trade show displays are an investment and if you ensure that they have multiple purposes, you will get much more out of it now and in the future.
Call Us for a Booth Design that Stands Out
At ExpoMarketing, our team of experts know how to make trade show displays that will pop and clearly get your message across. We can also provide valuable advice about how to design your display so you get as much foot traffic as possible. Call us now at (949) 250-3976 or contact us online to get more information.