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How to Set Goals for Your Portable Trade Show Display

You may use portable trade show displays for many reasons. You want to get your message out to attendees, inform them of new products, and boost brand awareness. These are just a few things you may want to achieve with your display. To ensure your display helps you meet your goals, there are a few tips to follow and these are outlined below.


Identify Your Objectives

The first step in setting goals for your trade show display is to determine what you want to achieve with it. For example, if your business is fairly new, your objective may be to boost brand awareness. If you have been in business for some time, your objective may be to establish yourself as an authority in your industry. Or, if you have just released a new line of products, your objective for your display may be to introduce customers to it. Regardless of what your objective is, you must first identify it before you go any further.


Identify Your Target Market

Before you can determine the graphics and text you want in your trade show display, you must first understand what will resonate with your audience. Before you do that, you must know who your target market is. Identify the demographic you are trying to reach along with their needs, interests, and preferences. Knowing this information will go a long way when it comes time to create your portable trade show display.


Create a Plan

It is critical that you have a plan, not only for your portable trade show display, but for the overall exhibition. The plan should start with your trade show display so that you can coordinate it with the marketing materials, giveaways, contests, and even the staff members you will use. For example, if you want your trade show display to showcase a new item food company is offering, you may want to create a contest that gives it away, or that gives away a discount on it.


Identify Your Metrics

Your portable trade show display is what will draw attendees into your exhibit space and there are different metrics you can use to determine how effective your display is. Some metrics include the number of leads you generated, how many product demos were conducted, and the number of guests who visited your display. All of these metrics are directly connected to your display so it is important that you identify them beforehand. Afterward, if you did not hit your metrics, you can make small adjustments to your display for future improvement.


Our Portable Trade Show Display Experts Can Help You Reach Your Goals

At ExpoMarketing, our portable trade show display experts can help you identify your goals for any exhibition and create high-quality graphics and display models that can help you achieve them. We have years of experience in creating trade show displays, and we will put that expertise to work for you. Call us now at (949) 250-3976 or fill out our online form to speak to one of our experts.