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How to Use Multimedia in Your Trade Show Display

Multimedia is becoming a bigger part of trade shows today. The majority of people respond better to movement and sound than they do still images and text and so, multimedia is a great way to attract the attention of trade show attendees. However, you cannot simply play a video in your booth and expect it to draw in the crowds. Instead you must have a plan, test it, and use professional equipment. Below, we expand further on these points.


Identify Your Goals

Before you start incorporating tablets, monitors, speakers, and other multimedia equipment, you must know what goal you want to achieve with it. Knowing your goal will influence the setup and design of your trade show display. 

For example, if you are introducing a new product to the marketplace, you may want to use background music and dramatic lighting that go along with a product demonstration. On the other hand, if you want to highlight a problem that your product solves and make the public more aware, you may choose an educational video or an interactive infographic.


Practice, Practice, Practice

It seems that technology always fails at the very worst of times. You do not want to find out that your monitor is not working or that your music is not playing right when you are in the middle of the trade show. For this reason, you must practice your multimedia show prior to the exhibition to ensure that everything is working properly and looks exactly the way you want it to.

While making sure the multimedia you will use is polished and functioning properly, you also want to make sure you or your staff members are also prepared. You may know everything there is to know about your product, but you would be surprised at how easy it is to forget information when in front of a live audience. Run through all components of your exhibition several times so you appear professional and polished to the leads you want to generate.


Use Professional Materials

As with everything else in your trade show display, you need to make sure all of your multimedia components are of the highest quality. You do not want your display to malfunction while you are conducting a product demo or negotiating a sale. The Nordic 40 x 40 Modern Island trade show display and Spacious Inline Display are just two choices we offer that have multimedia components that will make you and your company look its very best while drawing in the crowds.


Call to Learn More About Our Multimedia Trade Show Displays

At ExpoMarketing, we are proud to offer multimedia trade show displays that will grab the attention of attendees. These displays will give your business a professional look while also being affordable as well as easy to install and dismantle. Call us now at (949) 250-3976 or fill out our online form to tell us a little bit more about you and what you are looking for so we can get started on the display that is right for you.

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