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How to Use Print Ads in Trade Show Displays

The future of print ads seems uncertain in today’s digital age. Many people think print ads are dying due to the amount of time people spend online today. According to Pew Research Center, 93 percent of American adults used the Internet in 2022, which was a three percent increase from 2021. While the reach of the Internet is certainly getting larger, print ads still have their place, including in your trade show display. Below are some of the best ways to use them.

 

Provide a Sensory Experience

One advantage print ads have over digital is that they provide a sensory experience. For example, a printed perfume ad often has a strip that consumers can smell. This allows them to understand more about the product and the company in a way that digital ads cannot. 

 

Even if you are not in the perfume business, there are still ways you can use print ads to provide a sensory experience. Textured ads can stand out from others if you use different finishes such as embossing, debossing, and laminating. You can simply lay your ads out on a countertop or hang them right from your trade show display to save space.

 

QR codes

QR codes have risen in popularity significantly since the COVID-19 pandemic, when no-touch surfaces become integral at large events. According to Business Insider, QR codes are a type of scannable pattern or barcode that contains important information such as coupons, website links, phone numbers, and more. Bar codes also bridge the gap between the print world and the digital world.

Of all the different ways to use print ads in your trade show display, QR codes are some of the best. Include a QR code on giveaways, flyers, and other advertising so potential leads can easily contact you in the future or learn more about your product or company.

 

Go Green

One of the best ways to go green in your trade show display is often to go digital. Still, print ads have their place and there are ways to use them without significantly increasing your carbon footprint. Digital ads and other technical aspects of your trade show display will require a lot of energy, which print ads do not. You should also pay close attention to the material you use for your print ads and make sure they are recycled and that you only use eco-friendly materials. Consumers today are more likely to work with companies they know are environmentally-friendly.

 

We Can Help You Incorporate Print Ads Into Your Trade Show Display

Television monitors, iPads, and other technical elements can provide for a great trade show display, but print ads do still have their place. Whether you simply want to leave flyers on a countertop for attendees, or you want to create a tear-off ad that hangs from a modular display, our experts at ExpoMarketing can help. Call us now at (949) 250-3976 or fill out our online form to learn more about the dynamic display we can create for you.