In honor of our KACO booth nomination for EXHIBITOR ONLINE’S Portable/Modular People’s Choice Award, we chatted with our exhibit designer, Patrick Trepanier, to see what the design process was like to create this booth.
About the Company:
KACO new energy is a German solar power/energy manufacturing company. Some of their products include solar PV inverters, Solar energy storage, and other Solar PV accessories. KACO manufactures their products to provide clean energy for thousands of households like ones in San Antonio, Texas. Their KACO division has been in business for over 100 years, and their KACO new energy division has been in business for over 15 years. With their impressive longevity, it is no surprise they are one of the world’s best in clean energy manufacturing solutions!
KACO knew what they wanted, so we didn’t have to offer too many different design ideas.
What they wanted in their booth space:
German-inspired architecture and design to represent their company’s home base, while keeping it simple but impactful.
- No soft edges
- Strongly defined lines
- Represent an engineering Power House
- Clean colors
- Clean design
- Wood with straight edges “finished”
- Full parameter hanging sign
- Draw attention
- Blue structure that stood out
- Draw people in, create a place where people want to be
With their 40 x 50 booth space, KACO wanted to divide their space into three specific areas. Two of the three spaces were for meeting rooms and the last for their lounge/hospitality space.
Patrick decided that adding a hallway with a ceiling made it seem more like an office hallway with accent spotlight puck lights. One challenge for KACO was they could not bring their products to the show because of their large size and how much they weighed. Having large printed images of their products allowed them to show their products without actually bringing them in. Lastly, another important design element that our designer incorporated was adding the clear panels placed along the top of each meeting space. Adding the transparent panels allowed for light to be let in. This element helped to maintain its privacy without feeling closed off. The final design was a simple/clean color scheme and structure allowing their products, large industrial pieces, to draw in attention!