By Lisa Bertaina
According to the American Pet Products Association, U.S. pet industry expenditures totaled more than $60 billion in 2015, and were expected to climb to nearly $63 billion in 2016. As pet industry veterans know, much of that commerce is driven by the many trade shows and conventions that take place... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
[vc_row][vc_column][vc_column_text]The technology world is famous for its large, high-energy trade shows and conventions that attract thousands of industry professionals and curious visitors from around the world. Check out this stellar lineup for 2016! InfoComm – June 4 – 10, Las Vegas InfoComm attracts more than 40,000 pro-AV professionals to the industry’s... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
Information security is a fast-growing and rapidly evolving field, as evidenced by the number of industry gatherings held each year. 2016 holds an exciting lineup of trade shows and conventions for professionals involved in all aspects of cyber security. Here’s some of our can’t miss trade shows for exhibitors in the... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
Trade show exhibits offer an important marketing tool for many companies, playing a key role in building brand awareness, learning more about customer wants and needs, and bringing in new leads into the sales pipeline. Trade show exhibitions are also complex undertakings, involving extensive planning and careful implementation in order... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
Trade show exhibitions are important for many reasons such as introducing a new product or service to prospective buyers, growing your brand awareness, gathering marketing and sales leads, and strengthening relationships with your existing customers. The following trade show apps make it easier for exhibitors to capture leads, follow up with prospects, run giveaway... read more →
Lisa Bertaina Blog Trade Show Basics
By Lisa Bertaina
[vc_row][vc_column][vc_column_text]Post Updated: 5/19/2016 At the end of 2015, we published this blog post. Since some of these shows have already passed, we decided to update the list for the remainder of 2016. Here are a few more medical device and healthcare trade shows that you may want to consider exhibiting at this... read more →
Lisa Bertaina Blog Trade Show Planning
By Lisa Bertaina
[vc_row][vc_column][vc_column_text]Are you a design or marketing student hoping to gain some real-world experience in your field? ExpoMarketing is launching a summer internship program for 2016 that could be just what you’re looking for! We’re seeking graduates or upper-division students (juniors and seniors) currently pursuing a degree in one or more... read more →
Lisa Bertaina Blog
By Lisa Bertaina
The development of intuitive, practical business applications for smartphones is on the rise. One of the most widespread uses of handheld business management is in event marketing and planning. More and more event managers are turning to app development to consolidate information for large conferences, expos and other events, reaching... read more →
Lisa Bertaina Blog
By Lisa Bertaina
[vc_row][vc_column][vc_column_text]Selecting the right booth size is an integral part of your trade show success. If you go too small, people won’t be able to move around comfortably in your space and their experience with your brand will be frustrating. If your booth is too big for your needs and looks... read more →
Lisa Bertaina Blog Trade Show Design
By ExpoMarketing
You only have a few seconds to attract the attention of a potential customer, so it’s important to make a lasting impression on a competitive trade show floor. Besides being eye-catching for its large size, the double deck display is a great way to maximize your vertical space with lighting,... read more →
ExpoMarketing Blog Trade Show Design