Picking a trade show to attend is not as simple of a decision as it may seem; unfortunately, many businesses assume any show in their industry is appropriate for exhibiting at, when in reality, choosing to exhibit can cause a spread of overwhelming or underwhelming effects on the company. This... read more →
Dec
30
Dec
29
A few years ago my wife started a purse business. She would sell them on Etsy, but also on local bazaars. She did quite well in a few, so she got a little overconfident and signed up for a brand new bazaar that was held at a pretty obscure location.... read more →
Dec
22
As beneficial as exhibiting can be for a company, it no doubt presents risk – without proper planning and exhibiting, losses can easily trump gains and leave exhibitors disheartened with expos as a whole. Fortunately, it doesn’t have to be this way. With appropriate financial planning, exhibiting at a trade... read more →
Dec
17
To rent or not to rent, that's the question. Trade shows are pricey as it is, so it is important to save money wherever possible. So, what is most cost effective for your business, to buy a custom build exhibit or consider a trade show booth rental? There are several myths regarding... read more →
Dec
16
A company decides to exhibit at a trade show in their industry in hopes of making gains. In fact, it can be assumed that most companies dedicate themselves to a couple days of exhibiting their trade show booths for the purpose of yielding profits. Exhibiting serves as an excellent resource... read more →
Dec
11
As a first time exhibitor, entrepreneur Max Boehlke learned a lot. As he found out, attending trade shows can be pricey, but the benefits are countless. For example, says Boehlke, they provide "incredibly valuable marketing testing." You can not only have contact with thousands of potential buyers, but also with lots of... read more →
Dec
10
Trade shows are limited in time. You only have a few days to show your product and make the biggest impact you can. In order to do this, you have to ensure you are not limiting yourself to the time the trade show lasts, but that you are already making... read more →
Dec
08
Choosing to exhibit your company at your industry’s next trade show can be an exciting and rewarding decision – that is, if you’ve done it before. As rookie exhibitors, many businesses find themselves intimidated by larger companies and blindsided by unexpected costs. These stressors, in turn, discourage those rookies from exhibiting in the... read more →
Dec
05
At first glance, many prospective exhibitors believe that purchasing their trade show exhibit is superior to renting their exhibit – reasonably so, based off the common stereotype that rentals are supplemental, shoddy, and “cookie-cutter”. When it comes to a place of living, many people would agree that they’d rather have... read more →
Dec
04
In a previous post I mentioned the importance of using social media to maximize the impact of your custom trade show display experience before, during, and after the event, and in a later one I mentioned how you can prepare to make the most of it before it even starts.... read more →