Blog

In a previous post I mentioned the importance of using social media to maximize the impact of your custom trade show display experience before, during, and after the event, and in a later one I mentioned how you can prepare to make the most of it before it even starts.... read more →

When singer and guitar player Dave Carroll took an airplane with United Airlines in 2008, he found that his expensive Taylor guitar had been damaged. He pestered United’s customer service for months demanding that they cover the expenses of fixing his guitar, but they refused. A year later, Carroll published a video on YouTube called “United Breaks Guitars.” The video... read more →

If you’re like most people who own or help manage a business, you know that the growth of the company is widely contingent on the right marketing strategies. I have good news for you - attending your next trade show is a good marketing strategy! Now, let me assist you... read more →

Whether new to exhibiting at a trade show or been doing them for years, everyone is looking to answer the question, "How can my company achieve success at the show?" As the COO of a tradeshow marketing company, I've been personally asked this question hundreds of times.  My answer is... read more →