The content of your custom trade show display is of critical importance. It tells your brand’s story, showcases your products, and gives attendees the information they need. However, the design of your trade show display is what attracts guests to your space in the first place, so it cannot be overlooked. Many people do not even know where to begin with their trade show display, particularly when they are new to these events. Below are some great places to go to get inspiration for how to design your next trade show display.
Pinterest is not necessarily known for being professionally oriented, but it is a great place to go to get design ideas. You can search by keyword and find page after page of images that may fit with your brand and spark ideas for how to make your trade show design pop.
Behance also relies heavily on images like Pinterest, but it is unique because designers and creatives go to this site to show off their work. Best of all, it has an entire category dedicated to trade show display designs, so this site is sure to help you brainstorm when you are coming up with your own ideas.
Current Trade Show Displays
If you already have trade show displays from years past or prior events, these can also be a great source of inspiration. The biggest benefit that comes with drawing on displays of the past is that it will help you stay in line with your current messaging. By simply changing a few images, fonts, and other design elements you can create an entirely new one that feels fresh, yet stays on brand.
Your Target Audience
The very audience you are trying to reach with your trade show display can also be a great source of inspiration when creating one. Consider what their interests are, and if they share similar interests, hobbies, and preferences. If you find any patterns or trends within your audience base, you can build on them to create a new design idea.
It is always helpful to check out what your competition is doing and that includes their trade show displays. Of course, you do not want to make an identical copy of your competitor’s design, but you can determine what elements are important for you to incorporate and provide you with a starting point to create a design of your own. Additionally, checking out what your competitors are doing with their displays can also give you clear examples of what not to do.
Our Trade Show Display Portfolio Can Provide You with Ideas
At ExpoMarketing, our portfolio of trade show displays can provide you with a vast array of ideas for your next exhibit. Our skilled professionals can advise on the type of display that will work for your company and for the space so any event you attend will be a success. Call us now at (949) 250-3976 or contact us online to learn more about our dynamic displays.