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Pros and Cons of Renting and Owning a Trade Show Display

When you first start looking into trade show displays, you will quickly learn that you can rent an exhibit, or you can purchase one. Each option has its own benefits and drawbacks and the one that is right for you will depend on you and your business. Below are some key considerations when you are making the decision to rent or buy a trade show display.


Why Purchase a Trade Show Display?

Purchasing a trade show display comes with many benefits. The main ones include:

  • You will not pay ongoing costs when you need to use the display in the future.
  • Due to the fact that it is yours, you and your staff members will be familiar with assembling, dismantling, and using the display.
  • You are in control of all logistics, such as storing and transporting your display.
  • In the event that you need to upgrade in the future, you can sell your existing display and recoup some of the initial costs.


Drawbacks of Purchasing a Trade Show Display

Like just about anything else in life, purchasing a trade show display does have some drawbacks. These are as follows:

  • The initial investment is substantial.
  • You will have to pay additional costs if you want to switch to another display or system in the future.
  • You are responsible for storing it safely between trade shows.


Why Rent a Trade Show Display?

While purchasing a trade show display has many advantages, so too does renting one. The main benefits of renting your exhibit are as follows:

  • Renting is typically much more affordable than purchasing an exhibit.
  • You can choose another option if you want to change the display in the future.
  • You are not responsible for storing it after each show.
  • The graphics are custom printed and so you will usually still own them after the show. Typically, only the hardware is rented.
  • Renting allows you to try an exhibit before you purchase one.
  • If you do not attend many trade shows or do not often have a large booth space, renting will be more cost-effective.


Drawbacks of Renting a Trade Show Display

There are also some drawbacks to renting a trade show display and they include:

  • You will have to coordinate extensively with the display company and will not have as much control over the process.
  • If you participate in many trade shows, renting a booth can actually be more expensive than purchasing one.
  • You will still likely have to purchase the graphics due to the fact that they are customized and cannot be resold.


You Can Rent or Purchase Our Trade Show Displays

At ExpoMarketing, we are proud to offer both rental and purchase options for our trade show displays. Both will give you a superior quality exhibit that will attract attention and draw in the crowds at any trade show you attend. Call us now at (949) 250-3976 or fill out our online form to learn more about which option is right for you.

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