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Reducing the Cost of Trade Shows While Boosting Results

Attending a trade show is a great way to attract new customers but for many businesses, it is also an investment. Studies have shown that companies that attend trade shows allocate approximately 31.6 percent of its marketing budget to these events. To make the most out of it, you need to reduce the costs while also getting the best results. From planning to budgeting to transportation, it can take a lot of work to coordinate and be successful. Below are five tips that can help.


Proper Planning

There is a lot of planning that goes into attending a trade show. You will have to book your space at the actual venue and potentially even book hotel rooms and flights. If you wait until the last minute to get this planning done, you will end up paying a lot more for it. If you plan early enough, you may even be able to take advantage of early bird discounts. Ordering items you need such as trade show displays early on will also help you avoid high last minute fees.


Reduce Display Size

Trade show displays do not have to be large and flashy to attract crowds. Consider your space and if you can move to something smaller and more affordable. If you do not need much room, the organizers of the event may offer you a discount. You may also want to consider sharing your space with another business. Not only will this help you cut costs, but it will also attract more foot traffic because attendees can learn about two companies in the same space.


Rent Displays

Many businesses attend trade shows only once or twice a year, which makes rentable displays much more practical and affordable. Anything you need for a trade show including signage, furniture, televisions, and more can be rented for an affordable price.


Bring Your Own Equipment

Renting is a good option when you need equipment that you do not own. However, if there is equipment you do own, such as a laptop, bring that with you instead of renting it. Trade show organizers and rental and marketing companies will have everything you need to rent but it can greatly cut costs if you do not need to.


Market on Social Media

You want a big crowd when you attend the trade show so you can attract as many new leads as possible and hopefully make a nice profit. To make sure as many people find you at the trade show as possible, advertise beforehand on social media. Tell your followers where you will be and what you are offering so they are just as excited as you to attend.


Our Custom Trade Show Displays are Beautiful and Affordable

Your trade show display tells leads and customers a lot about you. At ExpoMarketing, our trade show displays tell your brand’s story as well as what you offer for very little cost. Call us now at (949) 250-3976 or reach out to us online to schedule a consultation.

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