You have many options when it comes to trade show displays. Not only are there a variety of styles and models to choose from, but you should also consider whether you want to rent or purchase your display. There are many advantages to each, and renting and buying also both have certain drawbacks. It is important to consider all of these when you are making the decision to rent rather than buy.
Benefits of Renting a Trade Show Display
People rent trade show displays for a variety of reasons. They may have different spacing issues and configurations, or they may have two shows that run at the same time or that overlap. Some vendors attend international exhibitions and renting makes it easier to rent once they are in the country of the show rather than ship it. Others simply do not want the ongoing cost of storing their display.
If your budget for a trade show is constrained, the low cost of a rental display can still help you make a big impression. Renting can also make it easier to determine all of the costs for your display upfront because rental displays typically come as a bundled package. The bundle will include the design, hardware, custom graphics, freight, set-up, and dismantling.
If you are planning on attending one or two larger shows, or you have many shows that will run at the same time, it may make more economic sense to rent a larger trade show display. Shipping costs for international shows are high and rental displays can be a great solution.
Benefits of Buying a Trade Show Display
Renting a trade show display is a good option, but it is certainly not the only one out there. Purchasing a trade show display and storing it long-term when it is not in use is also a great option for many people.
The biggest advantage of purchasing a trade show display is that you can completely customize it. Customization allows you to really showcase your brand, your product, and your company. A customized display will be truly yours and give you exactly what you are looking for. While a rented display is still a great option for showing off your brand, your options may be a bit more limited.
When purchasing a trade show display, it is important to consider the entire schedule of exhibitions you will be attending. If you only consider your largest show, or the few biggest ones, your display may not be suitable for the others you have not considered.
Learn More About Our Custom Trade Show Displays
If you have exhibitions to attend, our trade show displays at Expo Marketing can get your message across and highlight your products in the best possible way. Call us today at (949) 250-3976 or fill out our online form to learn more about how we can help you convey your brand’s story and truly make the most out of any exhibition you attend.