Selecting the right booth size is an integral part of your trade show success. A question that we often get from exhibitors is “Should we go with an inline booth or make the jump to a 20x20 space?” Here are some benefits that you get with a 20x20 display to help you decide if a 20x20 space is right for you.
Better Visibility and Presence
A 20x20 trade show booth allows the exhibitor to have their exhibit go up to 12-20 feet, depending on each trade show. Compare that to an inline, which has a maximum height restriction at eight feet, it’s clear that the 20x20 has a significant height advantage. That height advantage of a 20x20 display also allows you to put up a hanging sign, whereas the inline space is not allowed to have a hanging sign incorporated into their exhibit. Hanging signs are great for attracting the attendees’ attention on a crowded trade show floor and you can also incorporate the hanging sign into your 20x20 display design.
Another benefit of a 20x20 display is simply having more exhibit space than a 10x10 or a 10x20 inline booth. By having more space, you have the ability to incorporate an area for theater demos and meetings. You also have the option of having private or semi-private meetings. More people can come into the booth compared to an inline, and a 20x20 allows for multiple entry points for attendees to maximize traffic flow. Many exhibitors also select a 20x20 space because it is the minimum space allowable to utilize a double deck exhibit. Some benefits of a double deck booth include maximizing your exhibit space by going vertical, ability to have private meetings or VIP sections on the second floor, and helps your booth stand tall amongst the crowd.
A 20x20 exhibit allows for a bigger canvas, which means more room for graphics and design elements. Compared to an inline, larger graphics are also feasible. Fabrics covering the booth can make the structure look inviting and aesthetically pleasing. Larger images, unique displays for products, and demo stations are much easier with a 20x20 booth than with smaller inline display. Keep in mind that graphics should work in tandem with the functionality of the booth. The goal of your trade show display is to deliver have a clear and simple message, and having larger graphics can be an effective way to grab your audience’s attention.
If any of these benefits align with your trade show needs, you might want to consider upgrading to a 20x20 booth space. A 20x20 space isn’t right for everyone, but it’s important to know what your trade show goals are in order to make the right investment and maximize your return on investment.