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The Difference Between Signs and Signage

Signs and signage are of the utmost importance when you are displaying your brand or your products. Many people use the terms ‘signs’ and ‘signage’ interchangeably, but they do have different meanings. It is important to understand the differences between the two so you can determine which one, if not both, are best for your marketing strategy at trade shows.


Signs vs. Signage

The difference between the terms ‘sign’ and ‘signage’ is very simple. The term ‘sign’ refers to a singular piece of equipment. On the other hand, signage refers to the many signs a company uses in their marketing equipment. Other display elements, such as banners and portable trade show displays are also classified as signage. Signage also refers to the art of making eye-popping and engaging signs. This can entail including elements such as custom colors, LED lighting, and other technological elements.


Why is Signage So Important for Businesses?

Many decades ago, people would refer to “hanging up a shingle” when they started a company. Essentially, this meant simply placing a sign above the door of the business with the company’s name and hoping customers would find it. Today, companies do not operate this way. Although the Internet has made life more convenient, it has also created much more competition for businesses. This is why having the right signage is so critical. The right signage will tell customers your business’ story, what you have to offer, and how you can help them.


Benefits of Quality Signage

Having the right signage brings many benefits to your business. The main ones of these include:

  • Attract attention: It is impossible to increase your revenue if people are not aware of your business. Eye-catching signage that includes brand palettes, bright colors, and relevant design aspects are of critical importance. They are your first step to getting the attention of potential leads and possibly gaining a new customer.
  • Tell your story: Signage should be used for much more than just telling potential customers the name of your business. Great signage can tell the story of your business and convey the value your company brings. More importantly, it can do it all in just a few seconds. Failing to do all of this may result in losing possible customers forever.
  • Traffic flow: Foot traffic is hugely important when you are attending trade shows. Unfortunately, with hundreds of attendees at trade shows, it is easy to get lost and there is a chance visitors will never get to your space. Proper signage can direct attendees to your space so you can showcase your products or services.

Our Custom Trade Show Displays Make Remarkable Signage

You need signage for any trade show, but finding the right signs is not always easy. At ExpoMarketing, we create dynamic trade show displays that will communicate effectively with potential customers and help you make the most of the event. Call us now at (949) 250-3976 or fill out our online form to book an appointment with one of our representatives and to learn more.

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