Signage is used to effectively display your brand and products. While sign and signage are often used interchangeably, they represent different concepts. A “sign” refers to a single piece of equipment used for something like booth displays, whereas “signage” encompasses all the visuals used by a company as part of its marketing strategy. Signage includes all signs and visual display elements for trade show displays, pop-up displays, banner stands, booth displays, table runners and table covers, and display products.
Signs vs. Signage
The difference between the terms ‘sign’ and ‘signage’ is very simple. The term ‘sign’ refers to a singular piece of equipment. On the other hand, signage refers to the many signs a company uses in their marketing equipment. Other display elements, such as banners and portable trade show displays are also classified as signage. Signage also refers to the art of making eye-popping and engaging signs. This can entail including elements such as custom colors, LED lighting, and other technological elements.
Why is Signage So Important for Businesses?
Many decades ago, people would refer to “hanging up a shingle” when they started a company. Essentially, this meant simply placing a sign above the door of the business with the company’s name and hoping customers would find it. Today, companies do not operate this way. Although the Internet has made life more convenient, it has also created much more competition for businesses. This is why having the right signage is so critical. The right signage will tell customers your business’ story, what you have to offer, and how you can help them.
Why Is Trade Show Signage Important
Signage is inseparable from modern business. It goes far beyond the traditional notion of “hanging up a shingle.” Essentially, this meant simply placing a sign above the door of the business with the company’s name and hoping customers would find it. Today, companies do not operate this way. Although the internet has made life more convenient, it has also created more competition for businesses. This is why having the right signage is so criticalfor your trade show displays. Exhibit displays can tell customers your business’ story, what you have to offer, and how you can help them.
In today’s competitive landscape, effective signage is used to communicate important information and leave a lasting impression. The right signage will tell customers your business’ story, what you have to offer, and how you can help them. Professional custom signs will have visually compelling features such as custom colors, graphics, LED lighting, and other marketing materials. To have a successful event or conference your trade show booth must leave a lasting impact.
Benefits Of Custom Trade Show Displays
A promotional event like an expo can be great for growing your brand and business. However, some trade show booths are stale and do not capture the audience. You need the right signage for exhibit displays, tabletop displays, and so forth. They bring many benefits to your business with the main ones being:
- Attract attention: It is impossible to increase your revenue if people are not aware of your business. Eye-catching signage that includes brand palettes, bright colors, and relevant design aspects are critical for a trade show booth display. They are your first step to getting the attention of potential leads and possibly gaining a new customer.
- Tell your story: Signage should be used for much more than just telling potential customers the name of your business. With great signage your trade show displays can tell the story of your business succinctly and convey the value your company brings. More importantly, it can do it all in just a few seconds. Failing to do all of this may result in losing possible customers forever. DO NOT pay the cost associated with expos just to have your trade show booths forgotten.
- Traffic flow: Foot traffic is hugely important when you are attending trade shows. Unfortunately, with hundreds of attendees at trade shows, it is easy to get lost and there is a chance visitors will never get to your space. Proper signage can direct attendees to your space so you can showcase your products or services.
Choosing Custom Trade Show Booth Displays
When choosing a trade show display, consider factors such as booth size, ease of setup, durability, and how well the display aligns with your event goals and target audience. They should use high-quality materials, vibrant colors, and special effects to grab attention. Lighting and special effects can enhance your display by creating a memorable and engaging experience, but they should not overwhelm visitors.
Effective booth signage should be simple, concise, and consistent with your brand’s image, using clear fonts and relevant graphics. A custom trade show banner is another effective tool for visibility, as they can draw attention from afar and highlight key aspects of your brand.
When setting up your trade show display, ensure it is easy to assemble, secure, and well-lit. Evaluate its effectiveness by setting clear goals, measuring foot traffic and lead generation, and gathering feedback. Avoid common pitfalls such as cluttered text, low-quality materials, and inconsistent branding.
In conclusion, effective trade show signage is essential for capturing attention and driving traffic. By following best practices for design and setup, you can create standout custom trade show displays that effectively represent your brand and message.
Customize With ExpoMarketing
At ExpoMarketing, we specialize in creating dynamic trade show displays that enhance your event experience. Ourcustom trade show displays are designed to attract attention and help you achieve your marketing goals.
You need signage for any trade show, and you need it to communicate with potential customers and help you make the most of the event. Contact us for your next event.
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