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Three Reasons to Invest in a Trade Show Booth

Following the pandemic, businesses are once again starting to attend trade shows to obtain new customers and find new leads. According to the Center for Exhibition Industry Research (CEIR), cancellation rates for trade shows have improved, going from 98 percent in 2020 to just 19 percent in 2021. The truth is, if you are not attending trade shows, you are likely losing customers to your competitors who do attend these events. If you have not yet considered attending a trade show, or you are thinking about upgrading your space, below are three reasons to invest in a booth.


Stand Out from the Crowd

A trade show booth for conferences is a great way to set yourself apart from the competition. There are likely many different vendors offering similar products or services. Some of them may also have booths but others will have smaller displays, such as displays or even just a table. A booth that displays your products or services in an eye-catching manner can help you stand out from these other vendors. 

A booth also gives customers the chance to interact with your brand directly and will increase opportunities for engagement. This will not only leave an impression, but it will also leave that impression in their minds long after the trade show is over.



From the materials used in the construction of your booth or the size of it, trade show booths are completely customizable. You can choose from a wide variety of materials, including plastic, wood, and fabric. It is also important to determine how many people will be in your booth at one time. This can help you decide whether you need dividers or partitions for different sections, and how much space you will have for your products. Other features such as lighting and shelving units are also completely customizable and can set your booth apart.


Affordability and Durability

A trade show booth can be an investment, but they are extremely affordable and durable, meaning your investment will last for a long time to come. You can dismantle the booth at the end of the trade show and if necessary, assemble it again at another one, allowing you to make the most of your investment. At future trade shows, you will not have to worry about creating the best booth or the most creative design. All you will have to worry about is getting people inside of the existing booth.


Our Trade Show Booths Can Help Draw In Crowds

Many business owners are hesitant to purchase a trade show booth because of the investment. However, a booth will give you one of the best returns on that investment than anything else in your marketing strategy. At ExpoMarketing, we create dynamic trade show booths that you can customize for your needs and that will draw in the crowds at any show you attend. Call us now at (949) 250-3976 or fill out our online form to schedule a consultation and to learn more about the options available.

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