Creating a trade show booth for conferences that will draw in the crowds and promote your brand is a daunting task, particularly if you have never done it before. However, building a trade show booth does not have to cause you a great deal of stress. In fact, you can do it in the three simple steps outlined below.
Brainstorm Great Booth Ideas
Building a trade show booth is a creative process, so you need to brainstorm ideas of what you want your exhibit to look like, and what you want it to say. When considering different ideas, consider the following:
- Budget: Thinking about your budget may not seem like part of the creative process. It will impact every other decision you make, though, so it is important to consider it first.
- Goals: Consider what you want your booth’s message to be and what you are hoping to achieve from the trade show. You may have different goals from show to show, so it is worthwhile to think of different goals that can work at different times.
- Content: Of course, the content of your booth is very important and you must consider it when creating a design. For example, if you are going to use video displays, the design of your booth should include accessories that accommodate that type of content.
The Design Process
Once you have identified your goals and know the type of content you want to include in your booth, it is time to start thinking about the design of it. Some places to get inspiration for trade show booth designs are as follows:
- Websites: Behance, Pinterest, and Flickr are all great websites that can help you brainstorm design ideas.
- Existing displays: If your company has existing portable or permanent displays, consider if there are elements of them you would like to include in your trade show booth design. If your brand already has established visual images, this is a particularly good option and will allow you to reinforce them in your booth.
- Trade shows: Attending a trade show as a guest before you attend as a vendor is a great way to see what other companies in your industry are doing.
Build the Booth
Once you understand the goals for your booth, and have a finished design, it is time to actually build the booth. If you work with a trade show display company that can design and manufacture your booth, this is much easier as well as more cost-effective. The amount of time it takes to build the booth varies, largely depending on the size of the booth.
Call to Learn About Our Trade Show Booth Options
Creating a trade show booth is easier than most people think. At ExpoMarketing, we have a wide variety of trade show booth options and can help with the design and manufacturing of yours. Call us now at (949) 250-3976 or contact us online to learn more about the types of booths we offer and to start creating one that is right for your company.