Portable trade show displays are becoming increasingly popular for many reasons. They are lightweight, can be assembled and torn down in just a matter of minutes, and are very easy to ship and store. However, simply using a portable trade show display is not enough if you do not know how to use them effectively. Below are three tips that can help you get the most out of your display.
Be Authentic to Your Brand
Your branding is the thing that makes your audience recognize and trust your company. For this reason, staying on brand is one of the most important things when designing your portable trade show display. You can stay true to your brand by using consistent imagery, colors, and messaging to create a display that will draw in the crowds from far across the exhibition show.
If you are rebranding your business, a trade show is a great time for the relaunch. It is important to remember, though, that your old branding may help you better connect with your audience. Your display should reflect the new image you are trying to project while also staying true to what customers have come to know and expect from your business.
Know Your Target Market
It is critical that you keep your target market in mind when designing your portable trade show display. In order to better serve their needs and interests, your display must appeal to them. For example, if your target market is very comfortable with technology, you may want to include gadgets within your display such as QR codes, iPads, VR headsets, and other technology. If your target market is very environmentally-friendly, you may want to focus on creating a sustainable display. Keeping your target market in mind can really impress trade show attendees and boost your overall lead generation.
Engage Trade Show Attendees
One of the main purposes of your trade show display is to draw a crowd but once they have made their way to your space, you need to further engage attendees. Contests, giveaways, games, music, videos, and virtual reality experiences are just a few ways you can do this. By engaging your audience, they will stay in your display space for longer. This gives you a chance to tell them more about your company, products or services, and to obtain their contact information so you can connect with them once the show is over.
Our Portable Trade Show Displays Draw in the Crowds
Attending an exhibition can be great for business, but it all starts with the right portable trade show display. At ExpoMarketing, we can help you make the most out of your next show with our innovative display solutions that will make your space pop. Choose from our pop up displays, modular trade show displays, light boxes, or more to design a space that will fully tell the story of you and your company. Call us now at (949) 250-3976 or contact us online to speak to one of our team members and to get more information.