Trade shows have gone back to being in-person events after the pandemic. However, the effects of shutdowns and remote work has actually given trade show vendors an opportunity. Today, trade shows are being reinvented as digital events. While people still attend in person, vendors have a chance to reinvent themselves, and their booths, for a world that has become much more digital.
Know Your Audience
It is important to know the personas of the people who will be attending the event so you can tailor the setup of your booth to them. Researching industry magazines, websites, and blogs can give you more insight into who your customers are, if needed. Once you understand your target audience, you can then engage them further by providing giveaways, promotional materials, and other incentives that will create interest and generate more leads.
Use Creative Visuals
Creative visuals can attract more foot traffic to your booth, and improve engagement. Eye-catching signage, videos, and other graphics are all great ways to separate yourself from the competition. Touchscreens and other interactive components in a booth can also grab the attention of visitors. Creative design layouts and color schemes can also help your booth stand out from the crowd.
Incorporate Technology
Consumers today are all about visuals. In fact, 81 percent of consumers are looking for more video from the businesses they use. You can incorporate technology into your trade show booth by incorporating computers or touch screens that help guests learn more about your products or services. Or, you could use an interactive quiz or game that helps attendees to look at different materials and choose the one they like best. All of these components will engage your customers and make your brand stick out in their mind.
Some trade show vendors have even started live streaming using services such as Google Chat. This allows them to ask questions, review product demos, and participate in the promotions you are offering.
Use Reviews and Testimonials
Forty-nine percent of customers today trust reviews and testimonials as much as they do personal recommendations. You can also include these in your trade show booth, as well. Select reviews and testimonials that showcase certain benefits of your product or service, as well as the components of the product or service consumers have liked the most. Post these around your booth, or use a tablet or computer to showcase them and display it prominently in your booth. All of these will attract customers and make them more confident in your brand and what you have to offer.
Call to Learn More About Our Dynamic and Effective Trade Show Booths for Conferences
Creating a trade show booth may seem overwhelming, but it does not have to be. At ExpoMarketing, we design dynamic trade show booths that are effective at drawing in crowds and showcasing your product or service in the best possible manner. Call us now at (949) 250-3976 or fill out our online form to book a consultation with one of our representatives and to learn more.