Attending a trade show sometimes means investing a significant amount of time and money. The bigger your custom trade show display is, the greater an investment you will make. It is wise to save money whenever possible, but many people wonder if they can do this without compromising the quality of their display. Fortunately, there are ways to save on trade show graphics and we have outlined the most effective ones below.
Review Your Inventory of Graphics
It is important to review any inventory of graphics you already have before you have new ones made up. Otherwise, you may end up wasting money on buying new graphics that you already have in your inventory. If you do require new graphics, ask yourself whether you need to invest in a professional photographer. This is usually only necessary for large companies or those who need graphics for many different purposes. If you only require a small number of images, using stock photos may be a better, and more affordable, option.
Look for an All-in-One Company
If you are paying one company to design your graphics and another to design your booth or space, you may be paying more than you need to. If you can find a company that will do everything for you from designing the graphics to actually manufacturing the displays, you may find that you can save big. Also, working with just one company will also simplify the process.
Order Ahead of Time
Ordering your trade show display well ahead of time is one of the best ways to cut the cost of it. Rush jobs are the most expensive jobs and so, do not order at the last minute unless you absolutely have to. The general rule of thumb is to allow for at least four to six weeks of production time. During this time you can review the design, make adjustments, and send in final proofs for printing. You may not be able to do all of these things, such as make changes to the design, if you are in a rush.
Limit Customization
Yes, your trade show display should be customized to your company, product, or message. These customizations are essential when you are trying to attract crowds and tell your brand’s story in a clear and concise way. However, there is such a thing as customizing your design too much. If you make a graphic too specific to one marketing campaign or one show, it will only work one time. If you can use fabric banners and hanging signs at every show, you will not need to order more and can cut your costs.
Eye-Catching Trade Show Designs are More Affordable than You Think
Trade show displays can be an investment, but they are the main draw of traffic to your exhibit, so they are also very worthwhile. At ExpoMarketing, our team of experts can create a dynamic display for your company that is effective but will not break the bank. Call us now at (949) 250-3976 or connect with us online to learn more about how we can help.