Trade shows provide a great opportunity for you to meet face-to-face with new leads, and existing and new customers alike. A proper portable trade show display for conferences is necessary to get people interested in your space and to come over to see what you have to offer. Not all portable trade show displays are created equally, though. Below, we provide some tips about how to make the most of your display so you can grab the attention of attendees, and the new business you were hoping for.
Use Your Existing Marketing Material
The best way to keep your message coherent across all marketing venues is to use your existing marketing material at any trade show you attend. It is also a great way to keep the overall costs of the trade show down. For example, if you use a company mascot, you should include it within the design of your display because most mascots are colorful and will grab the attention of trade show attendees.
If you are a larger brand that is quite well-known, you may be able to get away with just using your logo, which is still making use of existing marketing material. However, regardless of the size of your company, you must always display your logo prominently so guests can see it.
Include Interesting Images
Did you know that 91 percent of customers today prefer to see images rather than read a block of text? This is likely due to the fact that the human brain is much better at processing visual data rather than written. You can take advantage of this knowledge by including high quality graphics and photos on your portable trade show display. If you have ever hired a professional photographer for your company, choose two or three of the best photos to use on trade show banners. You should have facts and figures that back up your product or service, but it is the images that will first draw in the crowd.
Make Text Readable
Of course, you cannot rely on images alone when creating the best portable trade show design. Any text you include should be readable to anyone who passes by your space. Many people think this means using all caps, but that is not always ideal. Lowercase letters can actually allow visitors to read your message easier. Still, make sure the letters are large enough so they can be seen from a fairly far distance. Trade shows are large spaces and you want your message to be seen by as many people as possible.
Call About Our Portable Trade Show Displays
At ExpoMarketing, we have the experience and expertise to create the right portable trade show display for you. We will answer all of your questions and provide recommendations to ensure you have the best display possible. Call us now or fill out our online form to schedule a meeting with one of our representatives and to learn more about how our displays can help your brand.