Of all the components of your portable trade show display, graphics are perhaps the most important. After all, it is the graphics that will tell your story, the message you are trying to convey, and tell trade show attendees about your business. Unfortunately, graphics are also one of the costliest components of portable trade show displays. Below are some tips you can use to lower the cost while still getting the high quality graphics you are looking for.
Get it Right the First Time
Every minute a graphic designer spends preparing your graphics for production, it will cost you. To reduce the amount of time a designer spends on your graphics, always make sure that the graphics you give them are aligned with your company’s needs in terms of their size, file type, and the colors you use.
Create an Inventory of Images
It is not uncommon for different departments of a company to have large-format images already on file. Then, when it is time to create graphics for your portable trade show display, you or other people may not know of these graphics, or where to locate them. This will result in duplicate graphics and extra expenses that you should not have had to pay. Create an inventory of all graphics including logos, artwork, and possible size limitations. With just a bit of research, you will not have to reinvent the wheel every time you need a graphic produced.
Give Yourself Plenty of Time
All portable trade show displays will have timelines that slightly differ from each other. Still, if you can give yourself four to six weeks from start to finish, it can save you money in the end. Giving yourself enough time will give you plenty of opportunities to make minor changes to the design, review proofs, and even test how the graphics will fit into the display frames before you have to ship them. It will also save you from making costly last minute changes on the trade show floor.
Save on Photography Costs
If you are using many images for portable trade show displays as well as other purposes, you may consider hiring a professional photographer. However, this is the costliest way to acquire graphics and there are ways you can save money in your budget. For example, if you purchase stock photographs, it could mean the difference between spending $30 or $300.
Work with the Right Portable Trade Show Display Experts
One of the best ways to save costs on your graphics is to work with the right portable trade show display experts. At ExpoMarketing, our team of experts can create the high-quality display you need while making sure that you do not break the bank. We have many different options in varying price ranges that will get your message across and catch the eye of any trade show attendee. Call us now at (949) 250-3976 or fill out our online form to speak to one of our team members and to learn more.