Do your trade show displays and exhibits seem outdated? Is your company merging with another company or seeking to rebrand? Or maybe you’ve been renting and are now ready to build. After you devise a budget and a shortlist of exhibit companies, here are the major aspects to include in a Request For Proposal or RFP.
Explicit Information About Company And Clients
Trade show success hinges on product displays or display booths bringing your company’s vision to life. When a customer is at your trade show exhibit they should understand your value proposition and feel your expertise.
Providing thorough and specific information about your company and its clientele will help exhibit designers understand your needs. Then, in the hands of the right team, your business will be the envy of all other exhibitors.
Company Information For Trade Shows:
- Company background, product information, industry, and market position
- Advertising campaigns, marketing objectives, and trade show sales goals
- Logo, fonts, colors, and other design information
- Target audience and customer profile
Effective Trade Show Booths
Evaluate proposals for how well they will work logistically and strategically for you during your trade show schedule. So include objectives for how your trade show booth will:
- Help sales
- Showcase your product
- Communicate to the public (ex. signage)
- Aid in distribution objectives
Designing Custom Trade Show Displays
Allow us to take a moment and inform you that ExpoMarketing is the leading custom exhibit builder. We offer a full range of services for custom trade show exhibits, including design, construction, and installation. With that said, here are questions to ask when evaluating exhibit and booth design.
- Do the custom trade show displays increase brand recognition and engagement?
- Does the custom trade show display help you stand out from other exhibit houses?
- What ideas do you like or dislike about your past exhibits?
A key component of your RFP is a detailed description of what you want the exhibit to feature. Don’t forget to explain how your exhibit may need to change for certain venues or different kinds of target audiences. Do you need a flexible or changing exhibit? Detail what you need.
Trade Show Display Details:
- Type of materials do you want to be incorporated into the booth
- The color palette that brands your company
- The location of your booth because corner booths differ from regular booths
- Whether you need bold graphics or modest
- Do the displays stand-alone or is there an interactive process for your trade show booth
Build Requirements For Custom Exhibit
Be sure to include information about the trade shows you frequent. Do you want a single or two story booth? Booth sizes vary all over the show floor, so be specific! Include all relevant information for your trade show exhibit to be the right fit.
Trade Show Exhibit Creation:
- Is your exhibit going to be stored in a climate-controlled warehouse or do the fabrics need to be resistant to heat and humidity?
- What are the set-up, take-down, storage, and transportation requirements?
- What size does the exhibit need to be to fold down for transportation?
- What type of lighting, furniture, or standing room only?
- How many people(booth staff) will be putting up and taking the exhibit down?
- How much floor space will you have for banner stands and displays?
I hope you can see the quality of your next trade show exhibit hinges on the information and ideas you communicate in the RFP.
Budget And Timeline
Don’t leave the designers guessing. If you want custom trade show displays you can afford, include in an RFP your budget range and timeline. Be sure you ask for:
- Specific line-item costs
- Any extra charges for rush orders, turnkey trade services, or credit card payments
- Availability of volume or long-term discounts
Benefits Of A Detailed RFP
A well-prepared RFP allows vendors to submit competitive bids that accurately address your needs. By providing detailed information, you ensure that the final exhibit aligns with your goals and presents your company effectively. This thorough approach helps you get an exhibit that maximizes impact at trade shows.
Expo Marketing is here to create exhibits that enhance brand recognition and engagement. Our creative team can design a custom trade show display that meets your specific needs and goals. We offer a one-stop shop for custom trade show displays, exhibit booths, and exhibit displays