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Are Trade Shows Still Worthwhile?

Living in a post-pandemic world may have you questioning whether trade shows are still worth the investment of time and money. We can confidently say that they are. The largest contributing factor in how successful you are attending a tradeshow really comes down to you. The amount of time and effort that you put into it is what you will get out of it. 

A trade show or fair is an opportunity for you to promote your business, your products and services to an audience suited for your particular industry. Attending a trade exhibit will also give you an opportunity to keep an eye on your competitors and make sure you are staying up to date and therefore staying competitive within your market. 

How to Determine if a Trade Show is Right for You

More often than not, attending a trade show is a good benefit for your business. However, there may be certain circumstances when you should consider smaller fairs. Let’s take a look at this more in depth so you can make an educated decision. Attending any and every available trade show will not bring you the success you are looking for. Be deliberate when choosing a trade fair to make sure that it is a perfect fit for you and your brand. 


Networking with others within your industry could be a priceless experience. While it is true that we often see others in the same lane as our competitors, there is always a chance they could be a future partner, too! Either way, having the support of others who understand your industry can increase your success by honing your processes and bolstering relationships. 


As with most everything in business, the more research and information you have on your target audience, the better. One of the greatest benefits of a trade show is that you could be getting yourself placed directly in front of a very motivated audience. 

In short, the better fit you are for the show, the more worthwhile it will be for you. 

Why Trade Shows are Advantageous 

  • Immediate feedback
  • Be face to face with potential and existing clients
  • Advertising through promotional products
  • Expand to other regions
  • Keep an eye on the competition 
  • Build valuable relationships or partnerships
  • Time in front of a captive audience

These are just a few of the benefits you could experience while attending a trade fair. Ultimately, business wants to grow and sales are key for growth. There is always a chance that sales can be a part of your exhibition, especially if you do it right. 

How to Make Yourself Stand Out

Chances are, if you don’t invest in making yourself stand out from the crowd, a trade show could end up feeling like a waste of time and resources. Make a plan for what you want your booth to look like, what kind of audience you want to attract. You will need to consider things such as what form of transportation you have to get there or costs for shipping the booth. How long and far are you traveling to the trade show?

Expo Marketing can provide you with the highest quality of trade show displays. We can design the perfect booth for you to attract more visitors than your competitors. We will create a booth that is functional, easy to assemble, and most importantly, memorable. Contact us today so one of our experts can begin designing and building your custom trade show display so you can get the most out of your next trade show.

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