Trade show floors are crowded with competition and potential clients alike. Thus, you only get one chance to make a great first impression. If you wish to woo more leads than other companies, you need to stand out from the crowd. Nothing facilitates this better than impeccable trade show signage displays.
In a trade show, booths with the most creative signage designs are the most visited. They usually possess an edge that entices popularity both on the trade show floor and on social media.
Although creating attractive signage displays can be tricky –they require elaborate designing, printing, and assembly- they usually register the highest ROI.
Below, we look at some tips to help you design superior signage that makes a huge impact.
Optimize Your Graphics
The look and feel of your display hinges on the quality of the graphics you use. High-quality graphics are set to attract traffic to your booth, so you should not skimp on them. Get photos of the right quality, resolution, and vector. The last thing you want is to have a large canvas with a lackluster logo or pixelated image.
If you can't produce clean images yourself, then hire a graphic designer to do it.
Get Straight to The Point
Don’t use your signage as a replacement for your brochures. If you display extensive explanations and details, chances are, no one is going to read them. Keep every text concise, clear, impactful, and to the point.
Also, be innovative in your choice of words and avoid clichés and overused expressions. State your prospects’ problem and give a solution.
If you need to, you can enlist the help of a copywriter.
Be careful with Color
As much as you want your signage to make a statement, don't go overboard with the colors. Make sure you use colors that are consistent with your brand and match your corporate website, stationery, and marketing materials. This should help prospective clients get familiar with your brand.
Also, jungle green is not the same as pea green. Work with a professional and review your signage before the exhibit to make sure that every color is the exact shade you want.
Messages that don’t require people to look up or down usually stand out the most. Therefore, whatever message you want to emphasize should be placed at eye level. This includes your company logo and key facts about your product or service.
You should also place the message so that it is visible from all points of the trade show floor.
Maintain Coherence Across Surfaces
Even if your booth consists of various surfaces, it should tell one story. Create a flow in terms of content, color, and design. You could highlight different products or aspects of your brand across the graphic surfaces so long as you tie them together.
Overall, your potential clients should find it easy to understand your story regardless of where in the booth they start reading it.
Minimize on Fonts
Clients are likely to trust a legible and confident client. Nothing screams identity crisis like a splash of five different fonts in one booth. Use a maximum of two simple, clean, and easy to read fonts. If you wish to add some flare to your signage, you can use an accent font but in small doses.
When it comes to trade show booth marketing ideas, the devil is in the details. High-quality signage can put you at the top of the game and ensure maximum results for your brands.
Call ExpoMarketing today for ideas on how you can get the best out of your trade show signage displays.