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Trade Show Attire: What to Wear

When participating in a trade show, it can be difficult to make sure that all of the details are taken care of. One detail that may not seem like a big deal but can actually play a large role on how the attendees see you is through the clothes that you wear, and how you choose to present yourself. When standing by trade show displays, you will want to make a good impression on those who are attending. The clothes that you choose to wear represent your branding and company as a whole, so you want to make sure that you are making a good first impression. In this blog post, we are going to discuss what you should wear when participating in a trade show so that you are dressed for success. 

Choosing an Outfit

There are several factors that should be taken into consideration when choosing what to wear when you are participating in your trade show. It is important to take into consideration what your brand is, and what the messaging is that you would like to send to potential customers. If you are an investment company, there will be a great difference between that of a company who is a sporting goods store. It is essential to make sure that your attire is neat and matches that of how you would like your brand to be perceived. Another guideline that can be very helpful when choosing an outfit would be to look at the dress code of the trade show. That way you can have a better idea of what is appropriate to be wearing.

Branded Clothing

While at a trade show, you will be a walking billboard for your business. It is important that you are representing your company in a good manner. One way that you can do that is through making sure that you are wearing the logo of your clothing. It is not only important that you wear branded clothing in the trade show itself, but also outside of the trade show. It is also important to make sure that everyone who is working at the trade show displays has nametags, so that they are available to answer any sort of questions that your customers may have. One idea would be to wear a branded polo T Shirt with the names of the staff embroidered on it so that your team will stand out from other customers.

Formal Wear for Trade Shows

Sometimes, trade shows can call for formal or business casual attire. If you are attending one of these trade shows, then it can be difficult to know what type of dress is appropriate for such a trade show.

Formal Wear

When attending a formal trade show, men can typically be found in a business suit that is darker in color. You will not want to wear anything that is too flashy, as that will detract from the branding. Women could wear dress pants with a matching blazer. Collared tops are also appropriate. It is important to make sure that the accessories are a minimum, as you do not want to detract from the branding.

Business Casual

Business casual attire allows for more freedom in dress. The men will be able to ditch the suit jacket and will be able to wear a dress shirt. Sometimes, even a dressy polo would be appropriate to wear. For women, it could include long sleeved shirts with dress pants, or even a dressy polo.


No matter what type of trade show you are attending, it is important to make sure that you are dressed appropriately, as you will be a walking representation of your brand. Good luck!