How to Make Your Trade Show Booth Stand Out in 5 Steps
You’ve done your research. You’ve selected the perfect trade show event that will help you grow your business. Now you just have to find the perfect booth–a booth that can distinguish itself from the thousands of other booths at the trade show event. So…how do you make your trade show booth stand out?
Step 1. Make Your Trade Show Booth Stand Out with a Stunning Visual Display
The quickest way to catch people’s eye is with a vibrant visual display. Colorful, high-resolution graphics should be a part of any trade show marketing strategy. They go a long way to make your trade show booth stand out at any trade show event. Backlit displays are an especially good way to attract people’s attention. Backlit displays make your graphics shine by illuminating your graphics from behind. These displays are highly visible from far away on the trade show floor and make your graphics really pop. If you choose not to go with a backlit display, make sure your display has good lighting and clear graphics so your message is clearly visible. Signage should be clear and well-thought out. First impressions matter so capture your audience with a unique visual display.
Step 2. Use a Trade Show Marketing Strategy that Draws People In
To make your trade show booth stand out, your trade show marketing strategy should be planned out well in advance of the show. Be sure to include an interactive element when making your conference exhibitor checklist. Giveaways are a sure way to draw people in. Product samples also attract a large crowd while having the added benefit of getting your products more exposure. Games, trivia, and live demonstrations will make your booth very popular and increase the foot traffic to your booth. Lastly, any sort of interactive technology or virtual reality experience will make your booth a huge hit!
Step 3. Use Technology to Make Your Trade Show Booth Stand Out
Technology plays an important role in your trade show marketing strategy. A high-tech booth not only makes your trade show booth stand out, but it also raises brand awareness and educates consumers about your products. Consider including monitors as part of your display. Some booths even include a whole wall of monitors for a stunning visual effect. Interactive Ipads have the dual advantage of attracting customers while gathering customer data or educating customers about the products. Giant Ipads are especially fun for customers to interact with. Making good use of technology and audiovisual displays will give your booth an advantage over the competition.
Step 4. Space is Important
The size and placement of your booth greatly affects your booth’s visibility. Reserving the right booth space should be one of the first items on your conference exhibitor checklist. Study the layout of your trade show event and try to choose a high traffic area for your booth placement. Larger booth spaces or corner spaces are even better. For maximum visibility, consider getting an island booth space so that customers can see your exhibit and approach you from all directions. If you can’t increase your exhibit’s footprint, adding height to your booth is another way to go. Consider adding a tower to your booth. Towers give your booth a striking appearance and are guaranteed to make your trade show booth stand out. A custom trade show display can offer many ways to add height to your booth including towers, hanging banners, and more.
Step 5. A Welcoming Booth is a Key Component of Your Trade Show Marketing Strategy
One of the best ways to make your trade show booth stand out is to make sure your booth is inviting to customers. The seating areas should be comfortable with adequate spacing so the booth doesn’t feel too crowded. Make sure the flooring is comfortable to stand and walk on along with comfortable chairs. Charging stations and other perks will make customers want to stick around longer. A well-planned out layout that controls the flow of traffic is also essential to attract and keep customers. For even better results, add refreshments or other amenities to your conference exhibitor checklist.
Your Stand-Out Trade Show Booth
Making your trade show booth stand out is an important part of every trade show marketing strategy. Now that you know the best ways to make your trade show booth stand out, we know you will have a successful exhibit. Simply plan ahead, make sure your conference exhibitor checklist includes all of the necessary steps, and follow our 5 strategies. If you have any questions about creating a distinguished trade show booth, be sure to contact us. We will be happy to help.
Commonly Asked Questions About Making Your Trade Show Booth Stand Out
Designing and marketing a trade show booth that stands out and attracts a crowd can be difficult when you are first getting started. Here are some commonly asked questions and their answers to help you on your journey.
How do I make my booth stand out at a trade show?
To make your booth stand out at a trade show, follow our five simple tips. Use stunning graphics and backlit displays to catch people’s eye. Make your booth interactive. Choose a high-traffic location for your booth, and use a large booth size. Include features and amenities that make your booth welcoming to customers.
Whats important to know as a vendor at a trade show?
The most important thing to know as a vendor at a trade show is the importance of engaging with customers. Bring enough people with you to engage the crowd. Keep your message short and simple–don’t try to showcase all of your products at once. And try to include an interactive element to your booth that draws in the crowd. All of your leads won’t end in sales; but the more quality leads you get, the better it will be.
Is it easy to market my booth at a trade show?
Marketing your booth at a trade show takes a lot of planning and forethought; but with the right marketing plan, your booth will be successful. Plan ahead, choose the right trade show, engage in a comprehensive marketing strategy prior to the show, and choose a booth that will stand out and be interactive.
What are easy ways to market my trade show booth?
The easiest way to market your trade show booth is by including some features of your booth such as towers or backlit displays that make your booth easily stand out. Interactive trade show booths also attract a crowd. Giveaways and product samples are highly successful at getting people’s attention.
If this sounds interesting to you, let us help design your booth, contact us today!