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How Can You Improve Your Trade Show Display For Future Shows?

[vc_row][vc_column width=”1/1″][vc_column_text]First impressions are important.  You chose a trade show display that dazzles the attendees for a reason.  After shining bright at many trade show events, however, your booth has begun to lose its sparkle. With more trade show events on the horizon, you have a decision to make:

  • You can continue to use your current booth for the remainder of its natural life.  Sure, it’s not as visually appealing as it once was, but it will work in a pinch.
  • You can purchase a brand new booth with all the bells and whistles–a sure way to attract new customers and make you the shining star of the exhibit floor once again.
  • Or, you can breathe new life into your original exhibit.  With a few key updates and a little bit of imagination, you can revitalize your display and give it that fresh, new glow.

If budget is not a concern, purchasing a brand new trade show booth might be the way to go; but it can be tiresome and costly to have to constantly replace your booth design every time you attend a new show.  If you’re not quite ready to give up on your original booth, here are some ways to revamp your display and keep it looking impressive.

  1. Update Your Graphics

Replacing your graphics is the easiest way to rejuvenate your entire display.  New graphics will give your display an entirely new look, give you a chance to change the messaging to target a new audience, and make your trade show display look brand new.  You can go a step further and add new signage such as hanging signs, banner stands, placards and more to really attract attention.

  1. Add a Backlit Display Component

Update your lighting features to make your trade show display more visually appealing.  Adding a backlit component to your display will make your booth look cutting edge while increasing the visibility of your exhibit on the trade show floor.  If you have a modular display, consider changing out one of the existing components for a backlit display option.  Backlit counters and graphics also make good backlit additions to trade show exhibits.

To further increase your booth’s visibility on a dark trade show floor, you can update other lighting features as well.  Replace existing light fixtures with newer, brighter options.  Add a canopy with recessed lighting to capture your audience’s attention, or simply add more lighting in strategic places to make your graphics more visible.

  1. Don’t Forget Technology

The right multimedia display can really help you connect with customers and draw more traffic to your booth.  Adding monitors, iPads, and other interactive displays can really improve your booth’s overall appearance.  Not only will the added technology make your booth look more high-tech, but it will enhance the overall appearance of your booth and allow you to create customized messages to your particular target audience.

  1. Take Advantage of Your Modular Trade Show Display

If your trade show exhibit is modular, you are in luck!  You can easily rearrange your booth’s layout, change out old or worn parts for brand new parts, or purchase additional components to add on to your existing exhibit.  Adding a backlit component or other eye-catching feature is very simple for many modular displays.  You can purchase additional parts to convert your booth to a different size instead of having to purchase an entirely new booth.  Simply rethinking your modular display’s layout can also make a huge difference when you optimize your layout to improve traffic flow and increase visibility.

  1. Replace Flooring and Accessories

Updating your furniture or adding a new backlit display can make a noticeable difference in the overall appearance of your booth.  Sleek shelving or an additional display table to demonstrate your product can draw in more customers.  Counters can be added to give you a place to interact with your clients or as a place for free giveaways to promote your brand.  Lastly, replacing your flooring can make your entire booth look brand new.  Trade show flooring has to withstand a lot of traffic, and it is often one of the first parts of a trade show display to suffer from normal wear and tear.  Replace that old floor with brand new flooring, and you’ll see how transformative new flooring can be.

However you decide to handle your trade show exhibits, we can help.  Whether you want to purchase a brand new display or purchase pieces to refurbish your existing trade show display, we will be happy to answer any questions you might have.  Contact us for more information.[/vc_column_text][/vc_column][/vc_row]