Knowing your audience plays an important part when displaying your trade show booth at an exhibition. If you travel from state to state, knowing the location and the type of people that live in that area is important, as well as the overall theme of the exhibition. Since trade show attendees typically spend most of the day at the trade show, you will want your booth to stand out to get the most out of your time, money, and effort spent. Here are some ways to ensure that your trade show displays stand out.
Draw Attention with Bright Colors
Having interaction and communication with your potential customers is very important in obtaining leads. In order for them to want to interact with you and learn more about your product, you first must gain their attention by drawing interest.
Bright colors or attractive color schemes are what usually catches the eye first. When thinking about designing your trade show display, consider some of these options for colors.
- High contrasting colors- this means colors that are opposites of each other, one for the primary color and one to accentuate it.
- One to three colors total- too many colors create confusion and chaos. Choose one primary color to go with your brand with up to two secondary colors.
- Stay on brand- if you already have a color that goes with your brand, make sure to use that color as your primary color. You want your brand to be as recognizable as possible.
- Consider your audience- choose colors that will attract the right audience. Children prefer bright vibrant colors such as neon green, hot pink, and yellow. Men prefer achromatic colors such as black, white, and gray. Women tend to like harmonizing colors.
Make Your Message Clear
Prospecting customers will only briefly look at your display to quickly determine if it is the one they will want to pursue or not, due to the high volume of displays at an exhibition. If they are not able to quickly determine what your message is, or what you are selling, they will quickly want to move on. When thinking about your message here are some questions to consider:
- What are we selling?
- What makes us unique?
- How do we improve people’s lives?
- What is our message?
- Is this a message people will feel passionate about?
After you know your message, make sure that your message is clearly displayed, without too much confusion. You should have one clear message, and not multiple ideas to confuse others.
Show Your Product in Your Design
If you have many products that you sell, try to focus on one product that seems to be your best seller and most popular. Try to incorporate that product into the design of your display so that people can easily determine what you are selling. You can do this with a custom trade show display design. This is the best way to stand out from other vendors, especially if many of them have generic-looking booth designs.
Bring Interaction with Demonstrations
If you are standing there without demonstrating, many people are hesitant to stop because they do not want to get sucked into hearing a big, long spiel. A demonstration is non-threatening, meaning that the potential customer can walk away at any time. A demonstration can draw people in if you are doing something unique and interesting. Consider incorporating a space for you to do a demonstration when designing your trade show display. Other ways you can interact with prospecting customers are:
- Scavenger Hunt
- Experiences such as virtual reality or a photo booth
The idea is to get people talking and interacting with you and your products. The more time they spend around your booth and your products, the more they will remember you.