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SXSW Conference Booth Design Review: Medallion2 2007A 10 x 20

[vc_row][vc_column width=”1/1″][minti_headline size=”fontsize-xs” weight=”fontweight-300″ align=”align-left”]The Medallion2 2007A is a best in show at SXSW Conference.[/minti_headline][vc_column_text]The problem/challenges:

A tech company was frustrated with its usual hardwall booths.  Since the booths weren’t portable, the company had to arrange for freight shipping, drayage, and labor to move and assemble the booths for every show it attended.  The company had looked for portable booths in the past, but it hadn’t been able to find a portable booth with the same functions as its hard wall booths.

The company needed a booth for the SXSW Conference with a reception area, a semi-casual seating area, and a semi-private meeting space.  However, they could not find anyone who designed portable booths that featured the portable table and reception desk it needed for its meeting spaces and reception area.  All of the designers wanted to incorporate hardwall counters and tables into the booth designs.  The hardwall counters were not portable and required the freight shipping, drayage, and labor fees the company was trying to avoid.  

The other challenge was that the company wanted all of these features (reception area, semi-casual seating area, and semi-private meeting space) in a 10 x 20 inline booth even though these features are typically only found in larger 20 x 20 booth designs.  While the company wanted the features of a 20 x 20 booth to fit into half the space, it didn’t want the booth to feel cramped or crowded.  It was seeking an attractive design that maximized the flow of traffic, made the booth feel open and spacious, and comfortably fit the three different areas of the booth into a 10 x 20 inline space.[/vc_column_text][minti_image img=”13884″][minti_headline type=”h2″ size=”fontsize-xs” align=”align-left”]The Design[/minti_headline][vc_column_text]The company asked for a reception area where its sales team could direct the flow of traffic and greet people as they entered the booth.  A semi-casual seating area was needed to serve as a sort of “waiting room” where the receptionist could entertain potential clients and provide them with information while they waited for a meeting with a company representative.  A separate meeting space that was a bit removed from the rest of the booth was necessary for the company to conduct meetings with potential clients.  The company needed monitors and company literature to be easily accessible in the meeting space.

Lastly, the company wanted a high-end design that was on-brand and made the company look professional.  The design needed to attract as many new clients as possible.  An open, welcoming design that encouraged people to stop in was a must for the company.[/vc_column_text][minti_image img=”13885″][minti_headline type=”h3″ size=”fontsize-l” align=”align-left”]Introducing the Medallion2 2007A 10 x 20 Inline[/minti_headline][vc_column_text]The Medallion 2 2007A 10 x 20 was designed around the company’s needs.  The company’s main goal was to create an attractive portable design that fulfilled all of its requirements.  The entire 10 x 20 Medallion2 2007A design packs into custom-designed portable cases that can be wheeled to the booth site by one person.  The cases are lightweight and can be shipped via UPS or FedEx.  The booth is also completely tool-less.  It can be put together in a fraction of the time it takes to install hardwall booths, and company representatives could easily put the booth together themselves–eliminating the need to hire union labor.  Since the entire booth is lightweight and portable, the company also no longer needed to pay freight shipping and drayage fees.

For the reception desk, the designers solved the portability problem by using a case-to-podium option to serve as the reception desk.  The podium doubles as one of the portable cases that some of the booth parts are shipped and stored in.  Once the parts are removed from the case and the booth is assembled, the case transforms into a convenient podium reception desk with a high-quality fabric graphic.  The case-to-podium reception desk not only allows the booth to maintain its portability, but its small footprint makes the booth feel larger overall.  Its placement at the front corner of the booth establishes a defined reception area at the entrance of the booth and away from the other two seating areas.  Its placement at the entrance also allowed the receptionist to greet customers and direct the flow of traffic through the booth.

The casual seating area placed behind and slightly to the right of the reception area provides comfortable seating and an inviting area for customers to relax, browse literature, or wait for a meeting with a customer representative.  The seating area is far enough away from the reception area to make the booth feel more spacious, but it is close enough for the receptionist to easily entertain customers while they wait for a meeting.  Comfortable couches and large, well-lit graphics drew customers in.  The graphics made the entire area feel more open and accommodating.  A rug warmed up the space and set it apart from the rest of the booth.  The placement of the couches further defined the seating area–allowing traffic to flow easily and preventing the booth from feeling crowded.

To create a semi-private meeting space, the designers created a nook toward the back of the booth with a partial wall on both sides to separate it from its surroundings.  The placement of the nook in the far back of the booth allowed the meeting space to be a bit removed from the main traffic on the trade show floor.  Strategic placement of the couch and plants made additional “walls” to give the meeting space a bit more privacy.   

To make the meeting space portable, the designers included a portable table specially designed and made out of booth extrusions.  The portable table could be dismantled without tools and packed up into the portable cases along with the booth.  The designers mounted a monitor on the back wall of the nook above the meeting table to give the company representative and customers access to the technology demonstration the company had prepared.  Literature for the meetings was easily available in a literature rack placed between the semi-private meeting space and the casual seating area.

The well-lit design of the booth featured stunning graphics and a perfect layout.  Furniture and accent pieces enhanced the overall appearance of the booth, and the booth’s design attracted a lot of customers.  The functional design controlled the flow of traffic through the three distinct booth areas so that the booth never felt crowded.  Best of all, the company finally got its entirely portable design.  It finally had a stunning, customized booth without having to worry about the fees and headaches that come with freight shipping, drayage, and labor charges.[/vc_column_text][minti_image img=”13887″][minti_headline type=”h4″ size=”fontsize-l” align=”align-left”]Other Booth Design Options[/minti_headline][vc_column_text]The designers of Medallion2 2007A 10 x 20 put together a very versatile booth.  While the tech company only wanted a monitor, a literature holder, and clamp lights included in its booth design, the Medallion2 2007A can also be redesigned to feature large backlit graphics for those who want an even more eye-catching display.  These stunning backlit displays are easily visible on the trade show floor.  Companies that are looking for lots of storage within the booth will also find the Medallion2 2007A useful.  This booth can be designed to include a large, walk-in storage closet in the back of the booth.  This storage closet is perfect for storing items such as product samples, giveaways, and other needed supplies on-site and out of sight. [/vc_column_text][minti_image img=”13886″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

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