You are on the trade show floor when you notice that your competition is using a different display from 6 months ago. Regardless of how much you rack your brain, you can’t figure out why. Did they change their product? Did they lose their last booth?
Clients are always evolving, and the trade show scene with them. In essence, whatever worked for your company last year is probably too dull for your next trade show.
In this post, we explore the newest game-changing trade show display design ideas that are guaranteed to put you back at the top of the competition.
Best Trade Show Display Designs
You don't need to perform a complete overhaul on your booth. Start by incorporating different elements into your display until you come up with the best fit for your brand. Consider the following:
Did you know that your brain is hardwired to seek out spaces with pleasant lighting? In fact, light can affect where you choose to sit, stand, or face in a room. That said, lighting is often overlooked even though it can make or break a display.
Our portable trade show displays use lighting to creates a fresh and inviting atmosphere. They help you go beyond the venue’s inbuilt lighting by using any of the following:
- String lights
- Truss or floor mounted spotlights
- Shelf lights
- Rope lights
- Projection mapping
- Track lighting
- Countertop light box signs
- 3D LED touch screens
Try not to go overboard with lighting, so you don't over-stimulate your visitors.
Consider All the Senses
Most exhibitors focus on the visual aspect of their display. Which begs the question, are we missing out on a whole world of opportunities by ignoring the other four senses? Consider how your display feels, sounds, or smells. Does it entice visitors?
To engage all the senses:
- Pipe in fresh smells into your booth
- Use unique fabric textures.
- Play ambient sounds that reinforce your message
Make sure everything you incorporate into your booth aligns with your brand’s message.
Inspired flooring can draw the attention of your visitors and transport them to a different place. Rather than leaving it to chance, use flooring to add character to your display. Try these innovative ideas:
- Wood floors
- Faux wood floors
- Textured floors
- Colorful rags
- Eco-friendly bamboo floors
- Tiled floors
- LED lined floors
You can even create a dual-purpose floor by branding it or using it to highlight a product or service.
Be the Oddball
The trade show floor is loud and crowded. It is usually teeming with loud salespeople and brightly-colored signs. Instead of trying to match or compete with this atmosphere, consider going against the grain.
Design a booth that is relaxing and relatively quiet. You can even experiment with darker lighting to create an inviting ambiance.
Turn your display into a welcome respite for attendees after all the noise on the trade show floor.
LED walls are vibrant and stunning. They come in a wide variety of shapes, sizes, and current designs, including curved walls, overhead displays, and high-resolution graphics. What's more, most of them are cost-effective, so you get to maintain a high ROI.
Be careful to blend your LED walls into your design, so they don't dominate your booth. You don't want to overwhelm your visitors.
A trade show is a high-stakes competition. Not only do you need to win, but you also need to win every time. Contact our ExpoMarketing creative team for advice on the latest trends in trade show display designs.