Stretch fabric trade show displays are becoming increasingly popular in the trade show world and with good reason. These portable trade show displays are attention-grabbing, lightweight, and budget-friendly. Regardless of the size of your exhibit, a stretch fabric display is a surefire way to dominate the trade show floor.
To get the best of these displays, nonetheless, you need to leverage their benefits. Below, we review everything you need to know about maximizing the impact of your stretch fabric display.
Select Creative Designs
You don’t need to limit yourself to straight flat-line stretch fabrics. If you are really looking to pack a visual impact, you can go with a curved, vertical curved, or serpentine design. These fabrics produce a dramatic effect and are a unique way to stand out in an event.
You don’t need to stop there either. You can also draw in prospects to your booth using LED backlighting.
Overall, you can set the aesthetic configuration of your booth to suit your company’s look and personal preference.
Try Different Fabrics
Some tension fabrics are designed to block light and, as such, are usually heavy. These are commonly used for suspending hanging banners from truss systems. On the other hand, they can be used to turn a too-large exhibit into a more intimate space.
Other stretch fabric trade show displays are transparent and designed with thin materials that diffuse light. They are an excellent choice for exhibitors looking to make images appear and disappear. Light fabrics also make a display appear larger and can be ideal for small booths.
There are many stretch fabrics available in the market, and the best way to get the right one for your display is to experiment.
Incorporate Stretch Fabrics in Several Places
Gone are the days when stretch fabrics were only used as simple backdrops. These displays have advanced in versatility and can be incorporated into tabletop displays, towers, fabric tunnels, hanging signs, banner stands, and sidewalls.
The more stretch fabric you have in your display, the more visible it is from across the trade show floor. So, go big. You can even use your stretch fabric to create a custom display with monitors and special lighting.
Use Strategic Lighting
One way to get the most out of tension fabric is to complement it with lighting. Your options include lightboxes, LED backlights, and programmable lighting. Make sure to use them in a way that creates drama and intrigues people to come over and talk to you.
However, don't go overboard as too much or wrongly-placed lighting can have a negative effect on your booth.
Accessories enhance the visual impact of your display. You can add side fines, headers, mounts, monitors, and pedestals to stretch fabric trade show displays for maximum aesthetic effect. The idea is to use your stretch fabric display to reel in prospects and then keep them engaged using your accessories.
Remember to be subtle and creative when accessorizing. You can, for instance, use specialized lighting to guide attendees to a monitor with information about a product or service.
Stretch fabric trade show displays offer a professional and attractive look. They are crease-free, easy to transport and sore, and highly customizable. What’s more, you can easily alter the graphics on them from show to show without losing quality.
If you are looking for a creative way to snag attention during your next show, contact ExpoMarketing to check out our impressive line of stretch fabric trade show displays.