Trade shows are a great opportunity to find new leads, engage with potential customers, and market your brand. To do this effectively, you need a trade show display that will attract customer’s attention without breaking your budget. Using economic materials, clever designs, and repurposing second-hand items, it is easy to create a display that will make you stand out from the crowd.
Repurpose and Reuse Materials
While you will need a new display for a trade show, you can also repurpose items you already have. For example, you can repurpose cardboard boxes to create eye-catching displays. You can also repurpose items you already have on hand and rebrand them using your logo or trademark. This will help you stay current with market trends too, as 92 percent of companies at trade shows are looking for ways to be more sustainable. Be creative and resourceful and your display will leave a lasting impression.
Keep Things Simple
One of the most important aspects of any eye-catching trade show display is simplicity. If you can focus on keeping things clean and minimalistic, it will be easier for visitors to understand what you are offering and what your company is all about. They will know within just the few minutes they spend at your booth how you could help them, and how they will benefit from using your product or service.
Use Technology
Today, there are more ways to use technology in your trade shows than ever before. Using a digital display to showcase your services or products will allow visitors to navigate and learn more about what you are offering. Utilizing virtual reality also gives people a hands-on experience, and provides them with a more realistic and immersive feel for your product or service. Bringing technology into your display will make the experience more memorable and unique for visitors.
Use Materials that are Lightweight and Assemble Easily
It is important to keep in mind that you may not only have to set up your display, but also take it down after the trade show. You do not want to be working with materials that you cannot handle because they are too large or too bulky. Choose materials that are lightweight and easy to assemble to make these tasks go more smoothly. When you use materials that are easier to work with, it will also make it easier to take your display from trade show to trade show, allowing you to get your product in front of the eyes of even more people.
Our Trade Show Displays Can Help Your Business Pop
At ExpoMarketing Group, our designers know how to create a trade show display for your business that will pop and make it stand out from the crowd. We have helped many businesses attract new customers with the right design and we can put that experience to work for you, too. Call us now at (949) 250-3976 or connect with us online to learn more about how we can help with your display.