Trade Show Booth Rentals & Displays | ExpoMarketing

Trade Show Training: Turning Your Show Leads into Clients

As is the case in many tasks, the amount of work put into the task or project yields an equivalent output. This is true also for exhibiting at an expo; the “behind-the-scenes” planning and exhibiting produces an output, and that output is leads.

The best and most prosperous veteran and rookie exhibitors will have retained lots of trade show leads by the end of the expo due to the work put in pre-show and during the show. That seems fair enough - for all the work your company put in for show planning, booth design, booth and presence optimization, as well as actually selling and exhibiting your company as best as possible, the appropriate amount of leads should be earned.

So, great! Your company has just come back from a successful show. Everything ran smoothly, your booth looked immaculate on the show floor, and your company now has a healthy-sized list of leads from visitors flocking to your exhibit. Now what?

One huge mistake that is often made by trade show rookies is the lack of post-show planning. Review the "clients into leads" trade show training below to ensure the optimization of your trade show experience:



Above all things, keep the customer in mind. The customer was drawn to your company’s exhibit for a reason – don’t spoil the chance of gaining a new client by failing to foster leads!