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What Makes a Great Trade Show Display?

Attending a trade show is one of the greatest ways to show customers and others in your industry exactly what your organization has to offer. Regardless of the target audience, the type of show, or the competitors and peers you are working alongside, creating a dynamic trade show display is one of the most effective ways to market your company. You have to consider, though, that your display will stand among many and you need to make yours stand out.


Make it Aesthetically-Pleasing


The design of your trade show display is the first thing people will notice about not just your booth, but your company, too. So, how do you make sure your display is aesthetically-pleasing? You need the right color scheme, props, merchandise, and branding. Which ones you choose will depend on your message, your company, and what you are selling. The important thing is that you consider these factors very carefully to get the display that is right for you.


Be Unique


Uniqueness is another important consideration when creating a great trade show display. You will be among many other different booths so you need yours to have something unique. Do away with the standard ask, brochures, and keyring and replace them with a contest or game related to your industry or company. Also showcase your most innovative product by demonstrating it or asking visitors to. Getting visitors engaged will always make for a unique experience in their mind.


Location, Location, Location


Location is critical when referring to any type of real estate, and the same holds true with trade show displays. There are many tips for choosing the ideal trade show location. Ideally, try to have your display near major brands exhibiting at the show, and in an area that has a high amount of foot traffic. While you may not want a booth directly at the entrance, try to choose one close to it. Speak to the trade show organizers, as there may be a premium for the better locations. Still, if it is within your budget, it could help add to your overall display.




Of course, you should have a host who knows basic information about your product or service and who can answer basic questions about it. Consider that all booths are likely to have a host, though. Adding entertainment such as a singer, model, or even a magician can also make your display more unique if it makes sense for your company or industry. People will remember the entertainment you provided, as well as what your company stands for.


Our Trade Show Displays Catch the Eye

Trade shows are a great place to showcase your organization, but having the right display is essential. At ExpoMarketing Group, our professionals know how to create trade show displays that catch the eye and make your business stand out from the rest. Call us now at (949) 250-3976 or email us to learn more about our products and how we can create the right display for you and your company.

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