Rules are important. They are in place to keep order, prevent chaos, and to keep us safe. As an exhibitioner at a trade show, you will also have to follow certain rules. You may have to set up in a specific location, and the trade show manager may place certain limitations on your trade show display or space.
There are other rules that are not actual regulations, but guidelines to follow. In these cases, there are times when it is not only okay to break the rules but in fact, you are encouraged to. Below are three times when you may want to consider breaking the rules about trade show displays.
Keep Signage Simple
It is important to keep your signage simple in most cases. You can only draw attendees into your space if your message is short and simple. You should not overdo it on graphics and you should use no more than seven words of text. However, this rule mostly applies when you are trying to attract attendees into your space. Once they are already there, there may be instances when using more complex signage may be appropriate.
For example, a computer retailer may use a simple, yet dynamic, sign to attract trade show attendees. Once guests have made their way ten feet into a booth, there may be a display that breaks down the specifications of the products being showcased at the show. In most cases, keeping it simple is best but there are times when the rule can be broken.
Keep Clear Entrances Spaces for Attendees to Visit Your Space
This rule only makes sense. After all, if attendees are going to visit your space, they will need to have room to enter and learn more about your products. The problem with this is that when you go out of your way to be welcoming, you welcome everyone. You may also not always want to do this.
For example, you may send out invites to VIPs and may want to keep them separate from the crowds just there for your free giveaways. In this case, you may want to create a closed-off section in your trade show display so you can remain welcoming, but also focus on the people you want to most.
Only Exhibit in Your Industry
The most successful trade shows you attend will likely be those that are in your own industry. However, there are times when you may want to exhibit outside of your industry. For example, if your company repairs appliances, you might want to attend a food show and make the focus on your trade show display the fact that you can install and repair refrigerators, ovens, and dishwashers.
Contact Us Today About Your Trade Show Display
There are times to follow the rules and times when they should be broken and our trade show display experts at ExpoMarketing know when to tell the difference. To learn more about how we can help with your next exhibit, call us now at (949) 250-3976 or fill out our online form.