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Why is Sustainability Important in Trade Show Displays?

Today, more and more businesses as well as consumers are focusing more on sustainability. More companies today are also starting to introduce Corporate Social Responsibility (CSR) into their operations, and that includes using sustainable products. As such, it has now started to impact trade shows and the displays used at them. What exactly does sustainability mean, though? And how can you incorporate it into your trade show display? Below are some easy tips to follow that will help you do it.

 

What Does Sustainability Mean?

If you are like most people, you probably think you already have a good idea of what the word ‘sustainable’ actually means. Also like most people, you may think that being sustainable only involves the environment. However, sustainable is defined as making choices that are for the greater good of the world or society. 

Today, companies are focusing more on being more environmentally, socially, and economically sustainable. This extends to the trade show displays they use.

 

How to Make Sustainable Choices for Trade Show Displays

It is important to keep sustainability in mind during every phase of your trade show display including when you purchase it, use it, and dispose of it. Some of the best ways to do this are as follows:

  • Choose materials wisely: Most hardware for trade show displays is made of aluminum, which has many benefits. This material is lightweight, sturdy, and best of all, 100 percent recyclable. Wood is another common material used in trade show displays that is also very sustainable.
  • Take it with you: You may have to get your trade show display from one location to another. This can only be done either on land or in the air. If you are also attending the trade show, take your display with you if possible. You will already be emitting carbon emissions regardless of how you get to the show and taking your display with you will reduce further, unnecessary emissions.
  • Invest in quality materials: Materials that are made of high quality will last much longer than those made of cheaper materials. Using high quality materials will mean you can use the display longer and will not have to discard it as quickly, which can also reduce your carbon footprint.
  • Recycle your old display: There will still likely come a time when you have to discard your trade show display. When doing this, recycle as many of the materials as you can. You can actually take the pieces to a recycling depot or you can simply repurpose the display for another use. For example, if you used shelves in your display and no longer need them, you may opt to use them in your office instead.

 

Our Trade Show Displays are Sustainable

At ExpoMarketing, we are proud to offer trade show displays that are highly sustainable and that will last for many years to come. By using recyclable materials that are only of the highest quality, we strive to provide you with exhibits that are as functional as they are beautiful. Call us now at (949) 250-3976 or contact us online to learn more.