By Kaitlin Reynolds
We want to give our clients, potential clients, and vendors an insight into the popular design trends that are happening in the trade show world. If you are exhibiting at a trade show soon, it is essential to stay up to date on what other companies might incorporate into their trade show design. read more →
Kaitlin Reynolds Blog Trade Show Basics Trade Show Design
By Lisa Bertaina
[vc_row][vc_column width=”1/1″][vc_column_text]Does your exhibit seem outdated? Is your company merging with another company or seeking to rebrand? Or maybe you’ve been renting and are now ready to build. After you devise a budget and a shortlist of exhibit companies, here are five major aspects to include in an RFP: Explicit... read more →
Lisa Bertaina Blog Trade Show Basics Trade Show Planning
By Lisa Bertaina
Trade show exhibitions are important for many reasons such as introducing a new product or service to prospective buyers, growing your brand awareness, gathering marketing and sales leads, and strengthening relationships with your existing customers. The following trade show apps make it easier for exhibitors to capture leads, follow up with prospects, run giveaway... read more →
Lisa Bertaina Blog Trade Show Basics
By Lisa Bertaina
Think of your trade show booth as an extension of your company office or retail space. In many ways, a portable display is exactly that—a reflection of your brand and company vision. Just like a mini-version of your office or company, it’s a good idea to make sure you have... read more →
Lisa Bertaina Blog Trade Show Basics Trade Show Planning
By Lisa Bertaina
With a quarter century of custom trade show display experience, ExpoMarketing (celebrating its 25th anniversary in business this year) knows a thing or two about what works and what doesn’t in the world of trade show displays. In honor of the occasion, here’s 25 of the company’s top tips that... read more →
Lisa Bertaina Blog Trade Show Basics
By ExpoMarketing
When exhibiting, making your booth as welcoming as possible is vital to increasing visitors and leads. People will avoid exhibits that are overwhelming, intimidating, or unwelcoming as a whole. But, often times, fostering an inviting custom trade show display is easier said than done. This trade show training serves to... read more →
ExpoMarketing Blog Trade Show Basics
By ExpoMarketing
Custom trade show displays offer exhibitors amazing opportunities to meet potential customers face-to-face, to showcase their product, to network with possible complementary companies, and to have wide media exposure. If that’s not enough, see some of the stats we gathered and decide for yourself if trade shows are the right... read more →
ExpoMarketing Blog Trade Show Basics
By ExpoMarketing
Picking a trade show to attend is not as simple of a decision as it may seem; unfortunately, many businesses assume any show in their industry is appropriate for exhibiting at, when in reality, choosing to exhibit can cause a spread of overwhelming or underwhelming effects on the company. This... read more →
ExpoMarketing Blog Trade Show Basics
By ExpoMarketing
As beneficial as exhibiting can be for a company, it no doubt presents risk – without proper planning and exhibiting, losses can easily trump gains and leave exhibitors disheartened with expos as a whole. Fortunately, it doesn’t have to be this way. With appropriate financial planning, exhibiting at a trade... read more →
ExpoMarketing Blog Trade Show Basics
By ExpoMarketing
To rent or not to rent, that’s the question. Trade shows are pricey as it is, so it is important to save money wherever possible. So, what is most cost effective for your business, to buy a custom build exhibit or consider a trade show booth rental? There are several myths regarding... read more →
ExpoMarketing Blog Trade Show Basics