By ExpoMarketing
When participating in a trade show, it can be difficult to make sure that all of the details are taken care of. One detail that may not seem like a big deal but can actually play a large role on how the attendees see you is through the clothes that... read more →
ExpoMarketing Trade Show Basics Trade Show Planning
By ExpoMarketing
Among the masses of exhibits in a giant trade hall, the collective goal of a trade show event is to have a successful and lucrative experience. Taking the time to commit to this event takes decisive planning to ensure that you will be able to benefit from this exhibition. After... read more →
ExpoMarketing Trade Show Basics Trade Show Planning
By ExpoMarketing
If you are going to invest your valuable time and money into attending a trade show you will want to be sure you have an effective way to collect leads. The prospect of gathering leads is one of the main reasons why businesses are willing to pay the exhibit costs... read more →
ExpoMarketing Trade Show Basics Trade Show Planning
By ExpoMarketing
A trade show is an event where businesses have the opportunity to showcase their goods or services to the public, or to other companies within the industry. Because these trade shows are such a great opportunity to show off your goods or services, many business owners may feel overwhelmed when... read more →
ExpoMarketing Trade Show Basics Trade Show Planning
By Lisa Bertaina
In the world of conventions and trade shows, large food and restaurant events always rank near the top in terms of fun, excitement and the opportunity to sample new and interesting foods and food service products. If you’re thinking about attending or exhibiting at a food-related convention, you don’t want... read more →
Lisa Bertaina Blog Trade Show Planning
By Patrick Suh
Every company present at a trade show is contending for the same attention as you. How much traffic your exhibit attracts depends on how well you market it before the big day. You want to court the attendees in ways your competitor hasn’t thought about early in the game. ... read more →
Patrick Suh Trade Show Planning
By ExpoMarketing
When attending a trade show, one of the most important aspects to consider is the trade show audience. Your company could invest thousands and thousands of dollars in booth design, show fees and all other substantial costs, but if your booth does not connect with the attendees, all the hard... read more →
ExpoMarketing Blog Trade Show Planning
By Patrick Suh
When done correctly, a trade show can spike your ROI to insurmountable levels. This is why the most elite competitors are now switching to portable booths. A portable trade show booth makes a statement. It tells competitors that you own the trade show floor and informs customers that you are... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
You’ve probably heard the saying, “the best way to predict the future is to plan for it in the present.” Did you know that you can apply it to your trade show event by following a trade show marketing calendar? Planning is a continuous process. It entails a long list... read more →
Patrick Suh Trade Show Planning
By Patrick Suh
There was a time when succeeding in a trade show meant showing up and shaking a few hands. But, with an ever-expanding competition pool, you need to do more than stand behind your booth and smile if you want to achieve a high ROI. You need to have a comprehensive... read more →
Patrick Suh Trade Show Planning